Alinah Magoro

Name: Alinah Magoro

Alinah Magoro

Alinah Magoro

Designation: Marketing Assistant

Company: Mustek Limited

What do you do every day? My days are never the same. I’m responsible for driving respective brand goals within a multi-national product portfolio which Mustek Limited distributes. I assist in campaign/brand launches, I keep track of incentives and administer incentive payouts, writing online content for the Mustek website, as well as compiling content for the internal staff newsletter.

My role is office-based but I’m not tied to my desk, I am also actively involved in planning and organising internal staff and reseller events such as product showcases, conferences and exhibitions.

My favourite initiatives to organise are the staff engagement initiatives, these include getting involved in Slippers Day, Mandela day as well as other CSR initiatives.

How did you get into the tech space? I studied Public Relations and Communications Management and never imagined that I would end up in the tech space, more often than not you find that people with my qualification navigate towards PR agencies. I started my career at Mustek Limited as a Switchboard Administrator, followed by being Telesales Consultant and ended up in my current post as a Marketing Assistant. I get to work on a company that services a multinational product portfolio within the IT industry, I haven’t looked back since and here I am three years later, head over heels in IT.

What was the best advice anyone ever gave you? Whatever you do, go out there and be yourself, do it truthfully and wholeheartedly and you will never go wrong!

What advice would you give someone wanting to get into the tech sector? You have to love learning new things, be open minded and allow yourself to absorb as much as possible.

What motivates you to get out of bed every day?  Wanting to have a better life for myself and knowing that I can do something to make someone else’s day better.

Who do you want to be when you grow up? An even better version of myself with a big heart, it’s all I have at the end of the day.

LinkedIn profile: https://za.linkedin.com/pub/alinah-magoro/b6/563/8a6

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.