Catalysts for change

For women, working in the male-dominated technology sector, it’s important to keep in touch with who you are, and what you, as women, bring to the table. It’s also important to look beyond the immediate deadline, or sales target, or quarter, and take the time to give back to those around you.

Account Manager at EMC Eleanor Masher and Delia Naicker, Senior Project Manager didn’t set out to be heroines, in fact, to their friends and colleagues the sociable pair didn’t seem likely candidates for athletic prowess, at all. Then tragedy struck, and the pair decided to do something exceptional.

 

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.