Category Archives: Brand Manager

Woman in Tech of the Week: Avashna Ramnarain

Avashna Ramnarain

Avashna Ramnarain

Woman in Tech of the Week: Avashna Ramnarain

Name: Avashna Ramnarain

Designation: Personal Systems Marketing Manager

Company: HP Africa

What do you do every day? I oversee the implementation of HP’s Marketing and Brand strategy – including developing the marketing strategy for new and existing HP laptops, PCs and Workstation products, management of specific campaigns, events, digital marketing, PR and Advertising.

How did you get into the tech space? My career development moved me to Johannesburg about 13 years ago where I began working as a Business Development Manager in an IT specialist private education solutions provider. With my tertiary studies focused on Media, Communications and Computer Management I then then joined HP in 2007 as a Personal Systems Marcoms Specialist.

What was the best advice anyone ever gave you? Life is too short not to take risks.

What advice would you given someone wanting to get into the tech sector? Technology continues to evolve and keeping pace with current technology trends can be a challenge. You must start small and stay engaged. It’s important to continuously build your network, join the tech conversations on social media and ultimately be confident but humble.

What motivates you to get out of bed every day? You can succeed at almost anything for which you have unlimited enthusiasm and passion for. Passion is what drives me every day.  I do what I love and love what I do. My blood is blue – HP Blue.

Who do you want to be when you grow up? Wonder Woman

Twitter: @avashnar

LinkedInhttps://za.linkedin.com/in/avashna-ramnarain-28695710

Woman in Tech of the Week: Lindiwe Matlali

Woman in Tech of the Week: Lindiwe Matlali

Name: Lindiwe Matlali

Designation: Chief Executive Officer

Company: Africa Teen Geeks

What do you do every day? I spend an hour or two every day keeping up with tech news on Techcrunch and MIT Tech Review.  Staying informed is very important.  “I also make a list of the top three things I must get done each day.  I also make a list of the three things that must be achieved each month and each week to ensure that we remain focused and committed to our strategic goals.

How did you get into the tech space? I didn’t study technology at University. I got involved in tech because I saw the need to expose children from disadvantaged communities to tech not only as consumers but as creators too. I believe that the difference between a child born in Sandton and a child born in Diepsloot is lack of opportunity not intelligence. My passion is to close the opportunity gap and hopefully inspire the next Mark Shuttleworth or Elon Musk.

What was the best advice anyone ever gave you? My grandfather told me to never compare my weakness to other people’s strength. Consistency can achieve more than intelligence. I need both to succeed.

What advice would you given someone wanting to get into the tech sector? My advice for anybody wanting to get into the tech sector is to just do it. There are may free resources now available for one to learn how to code from Edx, cousera and others. All it takes is commitment and determination. In as little as three months you can be a software engineer. 

What motivates you to get out of bed everyday? I am motivated by the impact we have made so far. We have children who before joining ATG had never touched a computer but now are writing a Java code and coding robots. They now have dreams to be the next Mark Shuttleworths. Instead of looking up to celebrities, they now have raised their aspirations and see themselves as the youth who could change the world one day. That for me is what inspires me and help me get up in the morning even when things are tough. Knowing that in my small way, I am making a difference.

Who do you want to be when you grow up? I would like to teach one day. I am furthering my studies torwards my dream of becoming a University lecturer within the next 5 years.

Twitter: @LindiweEM

Blog: https://medium.com/@lindimatlali

LinkedIn Profile: https://www.linkedin.com/in/lindiwematlali/

 

Do you know an inspirational women in tech? Please get in touch with Robyn (robyn@kato.global) to get her featured!

Do you want to sponsor Women in Tech ZA (our research, website and events around South Africa)? Please get in touch with Robyn (robyn@kato.global).

Do you want to advertise to the  Women in Tech ZA network? Please get in touch with Robyn (robyn@kato.global).

Megan Hughes

Name: Megan Hughes

Megan Hughes

Designation: Brand Manager

Company: RetroEpic Software

What do you do every day? While my role officially at RetroEpic revolves around marketing our own games and games we’re making in conjunction with partners (which involves marketing strategising, social media marketing, media liaison, press releases and so on), I’m also involved in game design and documentation, level design and testing, and in-game copywriting. We’re a small team so everyone wears as many hats as possible (and necessary) to get the games out the door.

How did you get into the tech space? I’ve been involved in the game development community from around the time I was in high school. I started participating in local game dev challenges towards the end of my high school career and then fell in love with boardgame design (one of my pet projects now has its own website: http://worstwarriors.weebly.com/) because of my parallel interest in social psychology. After high school, I studied communications and psychology and then moved to Cape Town to pursue a psychology honours degree. After that, I landed up in marketing, working in agencies as an intern and then as a variety of different positions – gaining a broad spectrum of experience. In the mean time, I got more involved with the Cape Town community and started sharing what I knew about marketing to help the local developers. After doing a talk at one of the meetups, I was approached by co-founder Niki Boschoff to help RetroEpic out a bit with their marketing on a freelance basis. Eventually, I suggested that it would be more useful to have me full time on the team and voila, here I am.

What was the best advice anyone ever gave you? I don’t know if it counts as advice, exactly, but RetroEpic is run in a way where it’s okay to fail. In fact, Niki told me before joining RetroEpic that he wouldn’t expect me to be perfect straight off the bat. We all know that we’re all going to be making mistakes – we’re all trying to figure it out as best we can – and that’s okay. Knowing that it was okay not to be perfect – in a space that provided that, truly – has been almost life changing. It’s certainly allowed me to be a lot kinder to myself.

 What advice would you given someone wanting to get into the tech sector? The successful game developers – those who have made a smash hit game – are outliers. Don’t compare yourself to the outliers and don’t get too upset that you haven’t yet made your smash hit game just yet. It’s okay. Keep working at it. Keep trying. But also be realistic about each of your games and their likelihood of success. You may very well be better off not giving up your day-job just yet! (And, again, that’s okay. Most of the game developers in South Africa are making money through other means).

What motivates you to get out of bed everyday? RetroEpic feels like family to me. While not every aspect of my day-to-day work is super exciting or stimulating, I get to work with great people on projects that are exciting. That’s worth getting up and going to work every day, in my opinion.

 Who do you want to be when you grow up? I’m still trying to figure out who I am – before trying to emulate anyone else!

Twitter: @retroepic                                                                                                                                       Website: http://retroepic.com/blog
LinkedIn: https://za.linkedin.com/in/meganahughes