Name: Jennifer Bezuidenhout
Designation: Technical Director / Co-founder
Company: Viga Interactive, Taggo, Boulot
What do you do every day? I hustle. My days vary considerably, some days I’m swamped with admin and strategy meetings, some days I’m in back to back usability tests, other days I just code or create architecture, but every day I manage a team and client’s projects.
How did you get into the tech space? I started my career in the graphic design industry. Even while studying I wasn’t convinced of this weird exotic thing called coding, but one day I was asked to develop a website instead of just designing it, and so I started coding. I started my first registered company at 25, unfortunately it failed just over a year later. The failure of my first business resulted in a knock to my confidence, from which it took a while to recover from. When I started my next company, however, I was a lot more knowledgeable, stronger and wiser.
What was the best advice anyone ever gave you? Stay humble. As entrepreneurs we have to be confident, sometimes even arrogant, so it is difficult to remain humble all the time. When I succeed in staying humble it keeps me honest, grateful, and makes me a better listener. All of which tends to come in handy in the big bad world of business.
What advice would you given someone wanting to get into the tech sector? Never stop learning. Things move fast in the tech space and you need to stay up to date and relevant, when it comes to new technology and trends.
Another essential piece of advice I would give is to create rock solid specification documents. Because there are always issues around communication, a good spec can avoid misunderstandings.
What motivates you to get out of bed everyday? The possibility of a game changer. Every day I’m excited about the prospects that particular day can bring, you never know what’s around the corner and how it can make your business a success.
Who do you want to be when you grow up? I love being an entrepreneur. Yes, it is extremely difficult and sometimes I think I must be crazy. The reason I keep pushing is that someday when I’m all grown up I can look back and say it was all worth it, I helped build some really cool stuff.