Deirdré Fryer

Name: Deirdré Fryer

Designation: Product Management Africa

Company: SYSPRO

What do you do every day?
Lots of meetings…
Industry and product Research to understand our positioning in the market as well as our strengths with a focus on looking for improvements.
Customer and sales engagements to understand and solve business needs with software and technology.
Product messaging and positioning to drive enablement of the product across our employees, partners and customers.
Collaboration with marketing and sales teams to drive collaboration around our product and the value features add

How did you get into the tech space?
By chance, while writing my final exams I took a temp job in reception at a software company, SYSPRO, and never looked back.
What was the best advice anyone ever gave you?
If people are not adopting or buying into what you are proposing, change your approach. You need to show people the value in what is being offered specific to them, not how you see it, solve their pain and they will embrace what you are offering without question.
What advice would you given someone wanting to get into the tech sector?
Learn, read, learn, read and never say no to an opportunity, even the smallest and most insignificant task will teach you something.

What motivates you to get out of bed everyday?
The thought that today I could be part of something that will make someone’s life easier. Making a difference little bit by little bit
Who do you want to be when you grow up?
A wine taster 😉
The best role model to my two daughters, showing them that having a career and good life balance is possible, you can have the best of both worlds.

Twitter: @FryerDee
Linked In: Deirdre Fryer

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