Deshnie Govender

Deshnie Govender

Name: Deshnie Govender

Designation: Creative Director

Company: iVENT

What do you do every day? No two days are the same in digital but essentially I work with brands, agencies and influencers. From strategy and content creation to post production – engaging and authentic content is my key focus.

How did you get into the tech space? It found me! Starting out as a DJ I needed my music to be heard and social media was the easiest (and free) platform that allowed me to connect with others in seconds. When I realised social media and influencer management could become actual careers, I leveraged off my experience in music to start up my consultancy.

What was the best advice anyone ever gave you? Do what you love and never work a day in your life. I can honestly say that I love what I do and, notwithstanding stressful days, I wouldn’t trade it for anything.

What advice would you give someone wanting to get into the tech sector? Start with your own platforms. What do your social media accounts look like and what is the frequency of your content? Hands-on experience is the best way to start so I would suggest job shadowing or interning at a digital agency. Trust me, this is the environment that will show you how fast paced this industry can be.

What motivates you to get out of bed every day? My company, iVent. I am deeply passionate about what I do and never do anything half-heartedly. My work ethos dictates that my dedication and commitment – not just to my clients, influencers whom I collaborate with and projects that I run – are given 150% of my effort. There is no such thing as sleeping in for me!

What do you want to be when you grow up? I’d like to become a better version of me ☺

Expanding my offices in the UK and America, showing that market what our local influencer offering is like and collaborating on projects. We need to be the first to market, not the last option.

Blog: www.ivent.co.za
Linkedin: https://za.linkedin.com/in/deshnie

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.