Jennifer Bezuidenhout

Name: Jennifer Bezuidenhout

Jennifer Bezuidenhout

Jennifer Bezuidenhout

Designation: Technical Director / Co-founder

Company: Viga Interactive, Taggo, Boulot

What do you do every day? I hustle. My days vary considerably, some days I’m swamped with admin and strategy meetings, some days I’m in back to back usability tests, other days I just code or create architecture, but every day I manage a team and client’s projects.

How did you get into the tech space? I started my career in the graphic design industry. Even while studying I wasn’t convinced of this weird exotic thing called coding, but one day I was asked to develop a website instead of just designing it, and so I started coding. I started my first registered company at 25, unfortunately it failed just over a year later. The failure of my first business resulted in a knock to my confidence, from which it took a while to recover from. When I started my next company, however, I was a lot more knowledgeable, stronger and wiser.

What was the best advice anyone ever gave you? Stay humble. As entrepreneurs we have to be confident, sometimes even arrogant, so it is difficult to remain humble all the time. When I succeed in staying humble it keeps me honest, grateful, and makes me a better listener. All of which tends to come in handy in the big bad world of business.

What advice would you given someone wanting to get into the tech sector? Never stop learning. Things move fast in the tech space and you need to stay up to date and relevant, when it comes to new technology and trends.

Another essential piece of advice I would give is to create rock solid specification documents. Because there are always issues around communication, a good spec can avoid misunderstandings.

What motivates you to get out of bed everyday? The possibility of a game changer. Every day I’m excited about the prospects that particular day can bring, you never know what’s around the corner and how it can make your business a success.

Who do you want to be when you grow up? I love being an entrepreneur. Yes, it is extremely difficult and sometimes I think I must be crazy. The reason I keep pushing is that someday when I’m all grown up I can look back and say it was all worth it, I helped build some really cool stuff.

Twitter: @VIGAInteractive
LinkedIn: https://za.linkedin.com/in/jennifer-bezuidenhout-26484235

This entry was posted in Director, Entrepreneur, Founder on by .

About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.