Nicole Capper

Nicole Capper, MANGO-OMC

Nicole Capper, MANGO-OMC

Name: Nicole Capper

Designation: MD, Account Director, Owner, CEO, wife and mother of three furbabies

Company: MANGO-OMC

What do you do every day? Public Relations or, more descriptively, communications – online, offline and all the bits and pieces in between.

How did you get into the tech space? Fascination and curiousity. Many years ago, before the digital world was rightfully part of the communications sphere, I was playing with mobile channels, digital PR and meeting the incredible brains behind many of the apps and platforms that are commonplace today.

What was the best advice anyone ever gave you? Don’t be afraid to be experimental. There is no such thing as a mistake – there are just better and worse ways to achieve a goal – and you’ll only know which is which once you try it.

What advice would you given someone wanting to get into the tech sector? Don’t try to understand everything – try to understand bits of everything and find the people to follow that know a lot about the various topics that interest you. Then read what they write, speak to them, pick up the phone, tweet them, email them, send them a LinkedIn request and you’ll be surprised – most people want to share their knowledge. So don’t be afraid of asking questions – but make sure that you’ve done your research.

What motivates you to get out of bed everyday? The opportunity to use both my brain and creativity daily.

Who do you want to be when you grow up? Me.

Find me on:
Twitter: @ncapper

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.