Press release: Moving to Mastery: Women in Tech and Digital Conference announced

[9 May 2019] Cape Town – Useful & Beautiful and Women in Tech ZA today announced the inaugural Women in Tech & Digital Conference – to be held on 12 June at the Belmont Square Conference Centre in Rondebosch, Cape Town. Featuring an all-female speaker line-up, the event is targeted at men and women already active in the technology and digital spaces and seeking to master the skills they have.

Says Useful & Beautiful founder and CEO Lynette Hundermark: “Tech and digital marketing are often seen as discrete sectors and part of what the event aims to do is bring them closer together – in discussion and in practise thereafter. We also want to touch on more complex topics like how to retain women in the sector and creative ways we can accommodate their responsibilities and roles outside the workplace, that often cause them to drop out of tech once they get married or have children, for example.”

The event will showcase a range of topics including Entrepreneurship at any age, Demystifying AI and other tech trends, Creating purposeful solutions, Advanced digital marketing and Self-care.

“This event is tailored to showcase the high degree of skills and expertise we have in the tech sector, and specifically among women in tech, who are very under-represented at events as speakers and delegates. That said, and while the name and content are tailored to women delegates, we want to make it clear the conference is for everyone,” says Women in Tech ZA co-founder Samantha Perry. “Bridging the gender divide in tech requires an inclusive approach and a joint effort from everyone in the sector.”

The speaker lineup so far includes:
Anna Collard – Popcorn Training – a Knowb4 company, founder and MD
Aisha Pandor – SweepSouth co-founder and CEO
Birgitta Cederstrom – Frost & Sullivan Global Commercial Director, Growth, Innovation and Leadership
Barbara Mallinson – Obami founder and CEO
Jacqui Mackway-Wilson – Go Social SA founder
Lorraine Steyn – KRS founder and CEO
Lynette Hundermark – U&B co-founder
Samantha Perry – Women in Tech ZA co-founder

As part of U&B and Women in Tech ZA’s commitment to giving back, the event beneficiary will be Sisters Incorporated, a safe house for abused women and children. All delegates will be asked to bring a donation of a toy, item of clothing, or a handbag to the event and will have a chance to hear more about the organisation.

Hundermark says plans are in place to bring the event to Johannesburg later in the year. Tickets for the Cape Town event are on sale now at an early-bird rate of R1750 (full rate R2000). Please email monique@usefulandbeautiful.co.za or visit http://usefulandbeautiful.co.za/events/ to purchase.

With thanks to our sponsors Popcorn Training – a Knowb4 company and the Belmont Square Conference Centre, media partner ITWeb, without whom this event would not be possible.

ENDS

Contact: Samantha Perry, Women in Tech ZA, samantha.perry@gmail.com/0834145586for more information

About Useful and Beautiful
Useful & Beautiful is a fast-growing mobile solutions consultancy, with a specialist focus on user experience and design, mobile technology and product development. Service offerings encompass mobile strategy, design and development with the aim of supporting business goals and integrated customer experiences with the unique qualities that mobile has to offer. Built on 20 years of experience in the mobile and digital space, Useful & Beautiful is passionate about leveraging the latest mobile technology solutions to map out intuitive and seamless user experiences that drive sustainable business value and results. For more info, visit www.usefulandbeautiful.co.za

About Women in Tech ZA
Women in Tech ZA is an initiative that aims to help address the gender gap in the ICT sector through showcasing women in the sector on the WiTZA website, providing a platform where technology companies can find women to hire, doing advocacy and outreach through events and speaking at conferences, and changing the image of the tech sector by showing the world the diverse faces of ICT.

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.