Tabitha Bailey

Tabitha Bailey, Daptio & TWP

Tabitha Bailey, Daptio & TWP

Name: Tabitha Bailey

Designation: Founder and CEO

Company: Daptio and Together We Pass

What do you do every day? My days are way too busy, because for past year and a bit I have been running two companies with small teams – which means that I have to do pretty much everything myself.

This includes meetings with clients for Daptio, with training and support for people already using the system. Meeting new potential clients and doing software demos. General admin for Daptio and Together We Pass (TWP) – which always takes up more time than you think! Directing the marketing strategy and writing content for TWP – we are SEO and social media driven so it is hands on and takes a lot of time to do well.

I also have to keep up to date with our development plan for Daptio and TWP, and make sure the right tech is being worked on in terms of the biggest business need of the day. I also do bug testing – we’re constantly testing our technology to make sure it’s all working as it should be. Part of my day is also spent keeping an eye on finances, especially daily income but also expenses and matching to budgets. Then there’s strategy and management – on every level. From keeping track of the overall plan for the next few years, to what we need to achieve this term, to what we are doing this month, to what people need to be working on today. It’s intense!

How did you get into the tech space? Through business need. TWP was growing too fast (100% in 2012) and we could not scale at that pace without technology to assist us. I found a technology partner to help, and suddenly I was in ed tech! I now have two businesses that are technology-based, both in education.

What was the best advice anyone ever gave you? Build your network – you can’t do business without one.

What advice would you give someone wanting to get into the tech sector? If you do not have a tech background, be very careful who you choose for your technology partner.

What motivates you to get out of bed everyday? My son.

What do you want to be when you grow up? Permanently on holiday. Working hard enough for two lifetimes now – have to stop at some point.

Find me on:
Twitter: @tabbybailey @togetherwepass @daptio
Blog: http://togetherwepass.co.za/blog/
Google+: TabithaBailey

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About Samantha

Samantha Perry is the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She previously worked as a freelance journalist, and has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector. She has written for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients. She also has a Masters degree in ICT Policy & Regulation, and serves on the IAB SA Marketing Council as the PR rep. She has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.