Woman in Tech of the Week: Dominique Sandwith
Name: Dominique Sandwith
Company: Yellow Door Collective
What do you do every day?
I manage the day-to-day running of the agency, as well as oversee web development and design projects for our clients. Essentially my job entails making sure that the team feels supported and that all of our clients are getting what they pay for.
How did you get into the tech space?
I have always been tech ‘savvy’ – but I started my love affair with digital marketing just after university, when social media for business started taking off. I think the digital world has opened up so many doors for companies that may never have had the exposure that they can have today. Everyday I see Internet successes such as a small business which started in Stellenbosch and within a few years is selling their products to customers in the US and the UK. These stories excite me about the tech space and how digital marketing can change the way businesses are succeeding today.
What was the best advice anyone ever gave you?
Create your own job. So I did.
What advice would you give someone wanting to get into the tech sector?
A lot of my own success just came from good luck and being in the right place at the right time. That being said, I’m a huge believer in fate and know that every decision I make, whether it ends up being the right one or not, has some impact on my future. So I would say it’s important not to dwell on things that don’t work out, rather figure out what you learnt from the situation and move on to the next thing. And more specifically for the tech space: go out and meet people, chat about your work, be involved in your industry – there is no industry where networking is more applicable that in the tech sector, especially in a ‘small town’ like Cape Town.
What motivates you to get out of bed everyday?
I am motivated by the people I work with who are excited about their jobs and that makes me excited too. It also motivates me to know that I am helping other small – medium businesses to gain success in their market.
Who do you want to be when you grow up?
I want to be someone that people in my industry think highly of, respect and also understand. I want to employ people and make my little corner of the world a better place to be.