Candice Goodman, Mobitainment
Name: Candice Goodman
Designation: MD of Mobitainment ; Chair Emeritus and head of Education & Training at Mobile Marketing Association of South Africa
Company: Mobitainment
What do you do every day? I see myself as a translator: I translate technology into marketing results. Which usually means 3 – 4 meetings a day, 300 emails, and a long ‘to do list’ usually taking me into the next day…
How did you get into the tech space? I have always been a techie from when I saved up for my first 1MB hard drive at the age of 15!
What was the best advice anyone ever gave you? To listen! Listen to your customers, colleagues, mentors and the solution will come…
What advice would you given someone wanting to get into the tech sector? Be prepared to evolve just like technology does.
What motivates you to get out of bed everyday? A desire to help others and bring happiness into their lives.
Who do you want to be when you grow up? Young at heart!
Find me on:
Twitter: @candicegoodman
LinkedIn: za.linkedin.com/in/candicegoodman/
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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