Name: Carla Ralph (previous Scholtz)
Carla Ralph, Adobe Systems
Designation: Digital Media Solutions Consultant
Company: Adobe Systems
What do you do every day? I meet with people offering solutions in the design, web and video industries.
How did you get into the tech space? I was a secretary for 10 years with a boss that liked to do his own presentations, so when I got retrenched I thought the best way to get in the computer industry would be to start from scratch on how to build and then network computers, but I found I liked showing others how to do it so I started teaching creative software and when I looked again it was more than 12 years later.
What was the best advice anyone ever gave you? “Don’t sweat the small stuff” … Remember everything is just small stuff.
What advice would you given someone wanting to get into the tech sector? Do it because you love it and because you love to learn new things not because you have to, because to be on the cutting edge you ALWAYS need to be up to date.
What motivates you to get out of bed everyday? To meet new people, learn new things and talk about things that excite me.
LinkedIn: http://www.linkedin.com/pub/carla-ralph/46/6a1/623
Facebook: https://www.facebook.com/carla.scholtz.94
Twitter: https://twitter.com/CarlaRalph
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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