Tracy Bolton

September 16, 2014 in Director, Marketing, Profiles
Tracy Bolton, SAP Africa

Tracy Bolton, SAP Africa

Name:  Tracy Bolton

Designation: Marketing Director for Africa

Company: SAP

What do you do every day? Coach people, coordinate meetings, analyse data – marketing is more a science than an art now in the days of technology and have fun – I love what I do.

How did you get into the tech space?  I started in the tech space 18 years ago at a reseller after trying a few different industries.  I loved the fact that change is constant and that technology is literally changing the world we live in and the endless possibilities

What was the best advice anyone ever gave you? Don’t be afraid to fail. 

What advice would you given someone wanting to get into the tech sector?  Be prepared to learn something new every day, the industry is changing rapidly with new business models, solutions and a new generation who wants things done quicker and easier.

What motivates you to get out of bed everyday? Wanting to showing my sons that a person can succeed at anything they choose to do by pushing through barriers, giving your best, being able to adapt and change with the times. Knowing that I can help my team be successful and motivating others to be the best they can be.

Who do you want to be when you grow up? An inspiration to young women – “you are empowered, we live in a world where everything is possible”.

Find me on:

Ntokozo Ncongwane

September 2, 2014 in Marketing, Profiles
Ntokozo Ncongwane, Intel SA

Ntokozo Ncongwane, Intel SA

Name: Ntokozo Ncongwane

Designation: Country Marketing & Public Relations Manager

Company: Intel Corporation, South Africa

What do you do every day? Develop and execute on the country marketing and PR strategy for the business in order to drive a cohesive and integrated message that will help achieve country sales goals and overall brand awareness.

How did you get into the tech space? After completing my degree, I started looking for opportunities in the communication field that would empower me to apply the knowledge I had gained as well as acquire new skills to drive my passion in marketing and business. I found the tech industry to be most flexible, dynamic and continuously evolving to allow different ways for people like myself to be most expressive. The ever-changing environment and technology in the ICT industry continues to give me the opportunity to keep searching for tools and adopt different ways of keeping in touch with the world, whilst making a difference both in my personal and business capacity.

What was the best advice anyone ever gave you? A former mentor would often remind me that ‘positioning is ninety percent acquisition’, emphasising that sometimes we don’t need to wait to for permission to initiate change but rather successfully position ourselves in such a way that makes it almost impossible for people not to notice the change. In male-dominated environments where opportunities for women are increasing with a growing level of acceptance for women’s abilities, for example, this pushes us to start thinking differently about how we position ourselves as business leaders and change makers.

What advice would you given someone wanting to get into the tech sector? Firstly take time to identify an organisation that is aligned with your value system. You need to be able to live with the decisions you make and still be happy with the person looking back at you in the mirror every morning. Secondly, pursue your passion, love what you do and be flexible to change. The ICT industry is one of the most dynamic environments to work in, it is filled with excitement and innovative thinkers and can be overwhelming if it does not link to at least one of your passions.

What motivates you to get out of bed everyday? The desire to be a good mother to my two daughters and to show up for them by being fully present in their day-to-day lives. It is so easy for me to get lost in my work and often overlook people closest to me therefore I put an equal amount of effort to be a present parent.

Who do you want to be when you grow up? I want to be the best version of myself I can be. I am not yet sure what that looks like but I do look forward to a wiser, more grateful, calmer and even happier version of me in the next five to ten years.

Find me on:
Twitter: @ntokozoNT


Helga Pearson

August 6, 2014 in Digital, Marketing, Profiles
Helga Pearson, Geek Girls SA

Helga Pearson, Geek Girls SA

Name: Helga Pearson

Designation: Marketing Consultant/Content Developer/Social Media Manager

Company: Redbrick Online (Online Business Developer)

What do you do every day? The list of what I DON’T do every day would be much shorter! This is a common occurrence with nearly all tech start-up companies. First employees tend to be generalists. With any new brands that we develop for the online market, I am involved in the initial strategic planning and development as well as the content creation and subsequent marketing.

This year with I have also taken up the role of social media manager, which has been challenging but also really exciting!

In a social capacity I’m also the founder of Geek Girls SA. I just felt there wasn’t any local organisation in South Africa that represented woman who are passionate about all things geeky – tech, sci-fi, fantasy and gaming. My heroes are Felicia Day and Wil Wheaton, individuals who have turned being quirky and different into a movement and thriving community. That’s my vision for Geek Girls SA – let’s build a South African community online and in real life with women who aren’t afraid to be smart and who are proud of their geeky fandoms and hobbies.

How did you get into the tech space? I started my career in advertising at TBWA Hunt Lascaris and took a break for a few years to raise my son, Ethan. I’m actually surprised I didn’t venture into tech and online marketing sooner as I have always been a bit of a nerdy web addict.

What was the best advice anyone ever gave you? “We’re all stories, in the end. Just make it a good one.” Okay, it’s a Doctor Who quote (I told you I’m a geek) but it’s also brilliant life advice! You only get one chance to live this particular life, so make it the best story ever!

What advice would you give someone wanting to get into the tech sector? We are living in an adventurous time in the digital landscape of South Africa. The horizons are rolling out before us and we get to choose how to shape and create them as we go. Now is the time to plant your flag and start building.

Be an online entrepreneur; come up with a solution to a problem; design an app; work for a digital agency and gain some experience – There are so many avenues currently available to join up with the information super highway right now, just pick one and go for it!

What motivates you to get out of bed everyday? I’m a natural enthusiast; I find something to get motivated about in nearly everything. Working for a digital start-up is the best place to be for me because there is something new to tackle or something new to learn all the time.

Who do you want to be when you grow up? The Mother of Dragons… Ha! No wait, I never really want to grow up so that’s a trick question. 🙂

Find me on:
Twitter: @HelgaTheGeek


Suhaifa Naidoo

July 16, 2014 in Digital, Marketing, Profiles
Suhaifa Naidoo, Realmdigital

Suhaifa Naidoo, Realmdigital

Name: Suhaifa Naidoo

Designation: Digital Marketing Manager; Chairperson of Girl Geek Dinner CT

Company: Realmdigital

What do you do every day? I am responsible for developing, implementing and monitoring the marketing strategies for Realmdigital as well as managing our clients’ brands. There is no typical day for me as I am never working on the same thing for long periods of time. Being flexible and dynamic is one of my key requirements. Daily activities range from producing marketing reports to managing social media to developing strategy.

How did you get into the tech space? I have an academic background in the Social Sciences. I graduated with an undergraduate degree from UCT majoring in Politics and Religion and a post-graduate degree in Religion. I initially did not have any interest in the tech or marketing industries and believed I would end up working for the government.

I started off as a PA at Realmdigital and instantly fell in love with the online industry. Technology is constantly evolving and every day comes with different challenges and things to learn. I loved being challenged, it has forced me to learn new stuff each and every day, and this is one of my biggest sources of inspiration at work which led me to my current position as Digital Marketing Manager for two successful tech companies.

What was the best advice anyone ever gave you? You’ve got to work extra hard if you want to be noticed; do not be lazy! Far too often I see many people who are in similar positions not aspiring to do more than they are told. If you are given a task to do, own that task and make it yours. Complete it with the best of your ability and then try to perfect it even more.

Laziness can be the death of your passion and sadly your career. We all fall into phases where we “come to work to get our job done” but the quicker we get out of that, the better for us. Go beyond what is expected of you and work hard. Hard work does not go by unnoticed.

What advice would you given someone wanting to get into the tech sector? I stumbled across this industry by absolute chance and I fell in love with it. I have no relevant marketing qualifications, but believe that regardless of the qualifications you have or do not have; passion for something is one of the greatest things any individual can possess. If you are passionate about technology and marketing then you can turn that passion into a career.

Women should not think that the tech industry is a ‘boys only club’, there are passionate and innovative women revolutionising the way we perceive technology in Africa. Women are crucial to the development of the science, technology, engineering and mathematics fields. We need more women in tech!

What motivates you to get out of bed everyday? The uncertainty of not knowing what the day is going to bring. I am excited by creating new memories and simply living a meaningful and positive life.

Who do you want to be when you grow up? An older, wiser and richer version of myself 🙂

Find me on:

Twitter –
LinkedIn –
Blog –