Name: Kate Farina
Company: Be In Touch (Pty) Ltd
What do you do every day?
Be in Touch is a team of digital family wellness activists. Our business focuses on upskilling parents (primarily mothers) to understand the digital world their kids are heading into, both good and bad, and to empower them to protect, manage, monitor, guide and mentor their kids as they go online. We simplify what it means and what it takes to be a digital parent in today’s busy online-offline, one life world, and provide practical tools and solutions to give parents peace of mind, and keep kids safer and saner!
How did you get into the tech space?
I left a multi-portfolio governance executive role at one of South Africa’s largest corporates, to pursue a passion for making the world around me a better place. I loved the component of my job that entailed mentoring other women in the corporate environment, many of them mothers trying to juggle it all. Now, instead of mentoring their career development, I mentor their child development and protection! I have a teen and tween, so am right in the same space as so many other parents who are busy with so many priorities, and digital parenting feels like another heavy burden.
What was the best advice anyone ever gave you?
Don’t hide your light, there are people in the dark who really need it, to find their way out!
What advice would you give to someone wanting to get into tech?
I have an environmental legal background and am now in a very technical field, where I have to grapple with device, app and game settings, and how we can make tech safer for our kids to use! I capitalise my non-tech background to make and keep things simple for others. The point is that the tech field is wide open to so many different applications and opportunities.
What motivates you to get out of bed every day?
That there are parents and a family to whom I can bring peace of mind and a safer, saner online journey.
Who do you want to be when you grow up?
A star in the night sky, that can help parents navigate their way