Danelle Stiles, NATIVE VML

Danelle Stiles, NATIVE VML

Name: Danelle Stiles

Designation: Head of Projects


What do you do every day? Every day is a new challenge! I have a healthy mix of responsibilities, which include revenue forecasting and targets that I manage with my team daily, as we are responsible for NATIVE VML’s services revenue. I am constantly reviewing and implementing project management process, standards and best practices. From a new business point of view I work closely with our chief growth officer to ensure all new business opportunities have a solid plan to bring our proposals to life. I am responsible for a team of 15 project managers across Jo’burg and Cape Town so a good portion of my day is spent directly with the team either from a personal point of view or hands on with project work.

How did you get into the tech space? With a bit of luck actually. After school I did a web development diploma, which was really the tip of the iceburg in terms of skills development. I managed to get an interview at Cambrient, a web development company and started there in July 2002. From day one I was able to practice my new-found web development skills along with all my other duties which at that point was anything and everything. Twelve years on, Cambrient has merged to become NATIVE VML and I have been very fortunate to continue to develop all my skills within the same company with amazing teachers and mentors.

What was the best advice anyone ever gave you? Fake it ‘til you make it.

What advice would you give someone wanting to get into the tech sector? Never work in a silo. Learn everything you can about all the disciplines you cross paths with and be willing to blur your role in order to get the job done. Be a team player – teamwork and open communication is the key to success.

What motivates you to get out of bed everyday? I work with incredible people who all inspire me in different ways. Each day is an opportunity for us to do something new and crazy and I love being part of it.

Who do you want to be when you grow up? The owner of a small restaurant in the middle of nowhere.

Find me on:
LinkedIn: za.linkedin.com/in/danellestiles/