Name: Nicole Capper
Designation: MD, Account Director, Owner, CEO, wife and mother of three furbabies
What do you do every day? Public Relations or, more descriptively, communications – online, offline and all the bits and pieces in between.
How did you get into the tech space? Fascination and curiousity. Many years ago, before the digital world was rightfully part of the communications sphere, I was playing with mobile channels, digital PR and meeting the incredible brains behind many of the apps and platforms that are commonplace today.
What was the best advice anyone ever gave you? Don’t be afraid to be experimental. There is no such thing as a mistake – there are just better and worse ways to achieve a goal – and you’ll only know which is which once you try it.
What advice would you given someone wanting to get into the tech sector? Don’t try to understand everything – try to understand bits of everything and find the people to follow that know a lot about the various topics that interest you. Then read what they write, speak to them, pick up the phone, tweet them, email them, send them a LinkedIn request and you’ll be surprised – most people want to share their knowledge. So don’t be afraid of asking questions – but make sure that you’ve done your research.
What motivates you to get out of bed everyday? The opportunity to use both my brain and creativity daily.
Who do you want to be when you grow up? Me.