Name: Nicole Klassen
Designation: Director – Head of Content
What do you do every day? I am accountable for the artists and content on Bozza. I oversee recruitment, artist development and content distribution. I look for common behaviours and needs and work with closely with the creatives and our tech team to develop tools that are useful to content creators.
How did you get into the tech space? I had some experience with social media and online marketing, but everything I’ve learned about platform development and mobile has been at Bozza.
What was the best advice anyone ever gave you? I don’t think I’ve had this moment yet. I get a lot of advice all the time but I can’t say I’ve had the best yet. There is so much good advice that I take in on a regular basis.
What advice would you given someone wanting to get into the tech sector? You have everything you need to know. Remember that it is people who use technology. Build for people.
What motivates you to get out of bed everyday? My work is not about me; it has an impact on many creative people, their families and their communities on the African continent. Knowing that we’re contributing to the growth of the creative economy and generating jobs for talented creatives gets me out of bed.
Who do you want to be when you grow up? Who? I’m quite happy with being me. What I would like to do when I grow up is make a vast difference to the creative economies through the use of appropriate technology.