It seems fitting to launch this blog by profiling one of the legends of the local ICT sector. Joan has been involved in the sector for years, working for various companies in the US and South Africa, including IBM, Hewlett Packard, Wells Fargo Bank and Standard Oil of California.
In 1977 she launched her own company, Joffe Associates, which was the first organisation in South Africa to import, sell and service the IBM PC. She took the company national, and sold it 10 years later.
She then spent 10 years at Vodacom where she filled the roles of GM Marketing, and Group Executive Corporate Affairs and Communications, and Chairman of the Vodacom Foundation. She retired from Vodacom at the end of 2003.
She is a founding member of broad-based women’s empowerment group, Nozala Investments. She served on the board of IT company, Datacentrix Ltd and was a board member of several non-profit organisations including the Freeplay Foundation, Women and Men Against Child Abuse; and Readucate.
She is a former Businesswoman of the Year and a recipient of the Wits University Lifetime Award for Entrepreneurship. She is a Fellow of the Computer Society of South Africa and a winner of the organisation’s Fellowship Award for 2004.
She currently consults to companies in the ICT sector and represents several offshore technology companies.
Thank you, Joan, for being an inspiration and a role model, and for agreeing to be profiled here. 🙂
Sam
Joan Joffe, Joffe Associates
Name: Joan Joffe
Designation: Founder
Company: Joffe Associates
What do you do every day? Surf the web, evaluate tech opportunities that come my way, mentor others.
How did you get into the tech space? By chance – I met someone who invited me to interview for a position as a programmer at a computer company. I got the job and that set the direction for the rest of my life and I abandoned my plans to become a lawyer.
What was the best advice anyone ever gave you? There are no limits to anything except those that you set for yourself.
What advice would you given someone wanting to get into the tech sector? Go for it! Start at the bottom if necessary and don’t ever think you see a glass ceiling because there isn’t one.
What motivates you to get out of bed everyday? Life’s challenges and opportunities.
Who do you want to be when you grow up? Exactly what I am right now!
Find me on:
LinkedIn: www.linkedin.com/pub/joan-joffe/a/a9/4a8
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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