Samantha Perry

Samsung yesterday announced the launch of several new Galaxy devices. In a global launch streamed to journalists and influencers – COVID safety what? – the company announced the Galaxy Watch 4 Series, Galaxy Z Fold3 and Galaxy Z Flip3 (including limited edition Thom Browne watch and phones).

The Galaxy Watch 4 Series features the signature Samsung circular frame, customisable watch faces, two models with durable straps, sweat resistance and interchangeable straps for outfit co-ordination. 

The Galaxy Watch 4 Series uses a new operating system – Wear OS powered by Samsung, developed in collaboration with Google. The new OS has been developed to give users the best of Google and Samsung in a unified platform that aims to provide better integration with Android smartphones. 

The Galaxy Watch 4 can track your breathing and snoring while you sleep. It also features body composition analysis using electrodes built into the device. These measurements give users the information they need to make lifestyle and health changes, Samsung says. Blood pressure and ECG rhythm monitoring are built-in, and now available in more than 30 countries in the Health app. 

Preloaded workouts, onboard LTE and an intuitive interface add up to a better user experience – and an easier way to motivate yourself to workout, Samsung says.

Galaxy Watch 4 will be available from 1 September. The eSIM will be available via MTN and Vodacom, so far. 

Samsung also unveiled two new smartphone models – the Galaxy Z Fold3 and Z Flip3

Z Fold users use the cover screen as often as the main screen, it says, so it has made the functionality on the cover screen equal to the main screen. Unfolded, it’s a 7.6” screen delivering a tablet-like experience on a phone. The camera lens is now under the display, so there’s no dead spot. And apps have been optimised to make better use of the space – so, for example, your messages list features the messages on the left, and the selected chat on the right, rather than having to go back to the main list out of every chat. 

Z Fold devices are IPX8 rated, water resistant and feature an S Pen to allow users to take full advantage of the bigger display. The S Pen is available as a stand-alone too and works on other Samsung devices. 

Galaxy Z Flip3 – billed as Samsung’s most stylish smartphone yet. Compact design so it fits in your jeans pocket. Cover screen integrated with front camera, it comes in cream, green, lavender and phantom black with design options to let you personalise your smartphone. Match your phone wallpaper to your watch, if the urge takes you. A larger cover screen means you can see messages, for example, without opening the phone. Swipe up to access other widgets. Take videos or photos purely from the cover screen using the preview function and the side button. 

Photos made easy – open the phone, put it on a flat surface, and the phone will auto frame the pic, and if needed, move to an ultra-wide angle. Capture shots using voice commands or your watch. Flex mode makes photos and videos easy. You can take pics or videos or chat hands free.

Plus – Smart switch lets you transfer your profile from phone to phone easily, including – ta da – your Whatsapp messages and date, even from your iPhone. 

Costing R37 999.00 and R21 999.00 respectively for the Fold and the Flip, these babies will be available for pre-order from 1 September to hit the streets 17 September. 

But that’s not all – Galaxy Buds 2 debuted today too. Available in 4 natural colours – lavender, grey, white and black – with a white case that complements them all, Galaxy Buds 2 are smaller and lighter than previous editions; they’re designed to stay safe and snug in your ear. Active noise cancelling cuts background noise by 92%, helpful for those who work wherever they find themselves. Choose your ambient sound volume so you can engage the outside world without taking out your Buds. Naturally, they’re optimised to work with the Watch Series 4, Fold3 and Flip3. 

Also available on 1 September, pricing has not been confirmed.

Samsung says it is taking its responsibility as a major tech player seriously including reducing its packaging, upcycling millions of devices annually and looking at ways to make its devices more eco-friendly through its Galaxy for the Planet initiative. That’s something we at Women in Tech ZA can definitely get behind. 

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