Name: Sugeshni Subroyen
Designation: Marketing Manager
Company: Mint Management Technologies (Group)
What do you do every day? I am responsible for running the marketing discipline within the Mint Group of Companies. Mint is a global Microsoft business provider who provides technology solutions to companies in the financial services industry. No two days are the same, our team of four (strategist, content marketer, events producer and social media marketer) crafts exciting messaging and campaigns to promote our brand globally.
We are a one-stop marketing shop that focuses on the full spectrum of marketing services and with our recent expansion to USA and Africa, we now have exposure to marketing to different cultures and expectations.
How did you get into the tech space? I was always in the financial services sector and when the opportunity came about to join one of the largest technology giants in the country, I grabbed the opportunity to be part of the EOH Group. I worked at the Head Office in Bedfordview as part of the Corporate Marketing team. With an inspiring and revolutionary leader like Asher Bohbot, who could not be passionate about technology?
What was the best advice anyone ever gave you? Always give your “all” in everything you do!
What advice would you given someone wanting to get into the tech sector? Tech is the way to go! According to Satya Nadella, we are in the 4th industrial revolution, Digital Transformation. If you are not part of this revolution, I am afraid you will be left behind!
What motivates you to get out of bed every day? I am passionate about marketing and the impact it has on the success of business. Everyone is a marketer in some shape or form and we are marketing ourselves daily without even noticing. Personal brands extend to professional brands. I love what I do and the motivation comes when people recognise the worth of marketing in the grand scheme of things!
Who do you want to be when you grow up? I want to be someone that can leave a legacy and make a difference so that my girls are proud of their mom and her accomplishments. I want to give back to my community and inspire young girls to be a success in everything they set their hearts on. Success is not determined by the position you hold or the car you drive but is rather the determination and eagerness you put in to any goal you set yourself, whether it is the best cake baker you can be or teacher or developer or UX designer!