Allison Ross

October 17, 2014 in Marketing, Profiles
Allison Ross, Allison Ross Consulting

Allison Ross, Allison Ross Consulting

Name: Allison Ross

Designation: Owner/Marketer

Company: Allison Ross Consulting

What do you do every day? I’m learning that the first hour of the day is the most important as it determines the tone of the entire day, so I’ve been dedicating my first hour to reflection, gratitude and calm. Not always possible but I try! Then I tackle my to-do list.

As a marketer, my to-do list consists of strategy development, blogging, web design, graphic design, and social media management for myself and my clients.

How did you get into the tech space? Quite by chance. I started my working career as an assistant to the stock planner of a large retail corporation. Years later, the company I was employed at needed a Systems Analyst but they couldn’t afford one, so they decided to take someone from the business who understood retail processes and have them learn everything about IT. I was the privileged one! This training provided me with a holistic view of what the IT industry was and the role I wanted to play in it going forward.

What was the best advice anyone ever gave you? That everything happens exactly as it should, even when it doesn’t seem that way at the time. When I look back on my life from this perspective, even the situations that seemed like disasters at the time provided insights that changed my life for the positive. Knowing this, I’m able to take life less seriously and look for blessings in every situation.

What advice would you given someone wanting to get into the tech sector? Technology is everywhere so when you choose a career in the tech sector, you can combine your passions in unlimited ways. If you’re passionate about technology and you’re as passionate about, for example, Arts & Culture, you can choose a career that uses technology within Arts & Culture. No matter what your passions, hobbies or causes, as a woman in technology there’s absolutely nothing stopping you from creating your dream job and your dream life. You can choose to change the world from the comfort of your home or you can choose to travel the world as you change it.

What motivates you to get out of bed everyday? Knowing that each day is a fresh opportunity to create the life I want.

Who do you want to be when you grow up? Wiser. So that I’m always able to share with others what I wish I knew when I was a young woman in business.

Find me on:
Twitter: @colossally
Blog: allison-ross.com
LinkedIn profile: https://www.linkedin.com/pub/allison-ross/15/b66/84
Facebook business: https://www.facebook.com/allisonrossconsulting
Facebook personal: https://www.facebook.com/allisonwross
Website: http://www.youhaveawebsitenowwhat.co.za

Lise Hagen

September 8, 2014 in Content creator, Enterprise, Profiles
Lise Hagen, IDC

Lise Hagen, IDC

Name: Lise Hagen

Designation: Research Manager Software and IT Services Africa

Company: IDC (International Data Corporation)

What do you do every day? This role is both bewildering and exciting, often in the same hour. Days are fast-paced, demanding, with long hours. My tasks can include back-to-back interviews with vendors and clients, and then switch to a strategy presentation for executive teams.

When I’m working on a consulting project, especially if it is based here in South Africa, it includes a lot of client-facing meetings, project management, weekly updates, and keeping a very close pulse on the engagement’s progress. I have the privilege to be invited to do technology and market trend presentations in South Africa and across Africa on a regular basis, and my mantra is preparation, preparation, preparation. This includes both researching content, creating compelling presentations, and practicing the delivery – all of which can take up a lot of time.

The part that I relish the most is the writing. Lots and lots of writing: Reports; Return on Investment analysis; Whitepapers; Articles. However, the accompanying dreaded and dratted deadlines truly are the bane of my existence.

How did you get into the tech space? Since I have two MA’s in Social Sciences, I ask myself, and get asked, this question on a regular basis. Technology is a tool, and it would be remiss not to acknowledge and investigate the impact that this tool has on our lives – whether it is as a consumer, as a professional or as a human. My tech and teleco roles utilised and developed my analytical outlook and ability to disseminate complex content in a clear and concise manner. And gadgets. I love gadgets.

What was the best advice anyone ever gave you? Best? Dunno. Most impactful? Regret the things that you’ve done rather than the things you haven’t done.

What advice would you give someone wanting to get into the tech sector? In my opinion there is no right or wrong discipline to follow in order to work in the tech sector. For specialised programming – sure, have the skills and qualification, if so required. But I hire for both aptitude and attitude: curiosity, an analytical approach, a process focus. Also: always keep abreast of technological developments across various disciplines. Ours is a world hurtling towards convergence, and you need to know what the dots could be before connecting them.

What motivates you to get out of bed every day? I have to admit that the act of just getting out of bed sometimes amounts to a Herculean task, but sheer will (especially at 4:30M in winter!) gets me up early to do some writing on my novel.

Who do you want to be when you grow up? Being grown up is vastly overrated, although it has its perks, like being able to have a tube of Pringles for dinner. As for who? I’m me – but I’d like to be a me who is a full-time time novelist.

Find me on:
Twitter: @gadget_hagen