Carla Ralph

September 8, 2015 in Digital, Profiles

Name: Carla Ralph (previous Scholtz)

Carla Ralph, Adobe Systems

Carla Ralph, Adobe Systems

Designation: Digital Media Solutions Consultant

Company: Adobe Systems

What do you do every day? I meet with people offering solutions in the design, web and video industries.

How did you get into the tech space? I was a secretary for 10 years with a boss that liked to do his own presentations, so when I got retrenched I thought the best way to get in the computer industry would be to start from scratch on how to build and then network computers, but I found I liked showing others how to do it so I started teaching creative software and when I looked again it was more than 12 years later.

What was the best advice anyone ever gave you? “Don’t sweat the small stuff” … Remember everything is just small stuff.

What advice would you given someone wanting to get into the tech sector? Do it because you love it and because you love to learn new things not because you have to, because to be on the cutting edge you ALWAYS need to be up to date.

What motivates you to get out of bed everyday? To meet new people, learn new things and talk about things that excite me.


Allison Ross

October 17, 2014 in Marketing, Profiles
Allison Ross, Allison Ross Consulting

Allison Ross, Allison Ross Consulting

Name: Allison Ross

Designation: Owner/Marketer

Company: Allison Ross Consulting

What do you do every day? I’m learning that the first hour of the day is the most important as it determines the tone of the entire day, so I’ve been dedicating my first hour to reflection, gratitude and calm. Not always possible but I try! Then I tackle my to-do list.

As a marketer, my to-do list consists of strategy development, blogging, web design, graphic design, and social media management for myself and my clients.

How did you get into the tech space? Quite by chance. I started my working career as an assistant to the stock planner of a large retail corporation. Years later, the company I was employed at needed a Systems Analyst but they couldn’t afford one, so they decided to take someone from the business who understood retail processes and have them learn everything about IT. I was the privileged one! This training provided me with a holistic view of what the IT industry was and the role I wanted to play in it going forward.

What was the best advice anyone ever gave you? That everything happens exactly as it should, even when it doesn’t seem that way at the time. When I look back on my life from this perspective, even the situations that seemed like disasters at the time provided insights that changed my life for the positive. Knowing this, I’m able to take life less seriously and look for blessings in every situation.

What advice would you given someone wanting to get into the tech sector? Technology is everywhere so when you choose a career in the tech sector, you can combine your passions in unlimited ways. If you’re passionate about technology and you’re as passionate about, for example, Arts & Culture, you can choose a career that uses technology within Arts & Culture. No matter what your passions, hobbies or causes, as a woman in technology there’s absolutely nothing stopping you from creating your dream job and your dream life. You can choose to change the world from the comfort of your home or you can choose to travel the world as you change it.

What motivates you to get out of bed everyday? Knowing that each day is a fresh opportunity to create the life I want.

Who do you want to be when you grow up? Wiser. So that I’m always able to share with others what I wish I knew when I was a young woman in business.

Find me on:
Twitter: @colossally
LinkedIn profile:
Facebook business:
Facebook personal:

Suhaifa Naidoo

July 16, 2014 in Digital, Marketing, Profiles
Suhaifa Naidoo, Realmdigital

Suhaifa Naidoo, Realmdigital

Name: Suhaifa Naidoo

Designation: Digital Marketing Manager; Chairperson of Girl Geek Dinner CT

Company: Realmdigital

What do you do every day? I am responsible for developing, implementing and monitoring the marketing strategies for Realmdigital as well as managing our clients’ brands. There is no typical day for me as I am never working on the same thing for long periods of time. Being flexible and dynamic is one of my key requirements. Daily activities range from producing marketing reports to managing social media to developing strategy.

How did you get into the tech space? I have an academic background in the Social Sciences. I graduated with an undergraduate degree from UCT majoring in Politics and Religion and a post-graduate degree in Religion. I initially did not have any interest in the tech or marketing industries and believed I would end up working for the government.

I started off as a PA at Realmdigital and instantly fell in love with the online industry. Technology is constantly evolving and every day comes with different challenges and things to learn. I loved being challenged, it has forced me to learn new stuff each and every day, and this is one of my biggest sources of inspiration at work which led me to my current position as Digital Marketing Manager for two successful tech companies.

What was the best advice anyone ever gave you? You’ve got to work extra hard if you want to be noticed; do not be lazy! Far too often I see many people who are in similar positions not aspiring to do more than they are told. If you are given a task to do, own that task and make it yours. Complete it with the best of your ability and then try to perfect it even more.

Laziness can be the death of your passion and sadly your career. We all fall into phases where we “come to work to get our job done” but the quicker we get out of that, the better for us. Go beyond what is expected of you and work hard. Hard work does not go by unnoticed.

What advice would you given someone wanting to get into the tech sector? I stumbled across this industry by absolute chance and I fell in love with it. I have no relevant marketing qualifications, but believe that regardless of the qualifications you have or do not have; passion for something is one of the greatest things any individual can possess. If you are passionate about technology and marketing then you can turn that passion into a career.

Women should not think that the tech industry is a ‘boys only club’, there are passionate and innovative women revolutionising the way we perceive technology in Africa. Women are crucial to the development of the science, technology, engineering and mathematics fields. We need more women in tech!

What motivates you to get out of bed everyday? The uncertainty of not knowing what the day is going to bring. I am excited by creating new memories and simply living a meaningful and positive life.

Who do you want to be when you grow up? An older, wiser and richer version of myself 🙂

Find me on:

Twitter –
LinkedIn –
Blog –

Heidi Custers

July 7, 2014 in Digital, Profiles
Heidi Custers, 42Engines

Heidi Custers, 42Engines

Name: Heidi Custers (a.k.a Snowgoose)

Designation: Agency Management Consultant

Company: 42Engines

What do you do every day? 

I manage a tech start-up (currently in incubation) that is designed to improve efficiency and profitability of marketing agencies. I also consult to an agency group on their efficiency.

How did you get into the tech space? I started as a web designer and front-end developer at a large bank, then migrated into digital marketing, and then to a tech start-up accelerator.

What was the best advice anyone ever gave you? “In times of rapid change, experience could be your worst enemy”. And; “If there are 2 people in a discussion, and both share the same opinion, one of them is redundant”.

What advice would you given someone wanting to get into the tech sector? Just do it. Don’t fret about your background, your level of ‘tech savvy’ or your experience. All you need is a passion for learning, a good mentor or business partner, and a deep love for the ICT sector.

What motivates you to get out of bed everyday? Knowing that we are breaking new ground, and making a tangible difference to the businesses we work with.

Who do you want to be when you grow up? Sheryl Sandberg

Find me on:
Twitter: @SnowgooseSA