Kathryn Blom

July 18, 2014 in Director, Profiles
Kathryn Blom, Cloud On Demand

Kathryn Blom, Cloud On Demand

Name: Kathryn Blom

Designation: Sales Director

Company: Cloud On Demand

What do you do every day? A little bit of everything; mainly sales-orientated things like presentations, customer visits, training, internal staff meetings and admin – whatever it takes to increase our revenue.

How did you get into the tech space? By complete and utter accident. A friend was looking for an internal sales assistant and thought I’d be a good fit. He took a chance as I’d just gotten out of school and had absolutely zero experience in anything, let alone IT. I got into it pretty quickly and the rest, I could say, is history.

What was the best advice anyone ever gave you? That no matter what mistakes you make, it will be okay as long as you always act in the best interests of the company. I’ve lived by that rule and it’s something I tell my staff all the time. Go out, spread your wings and make it happen. We all make mistakes; it’s the intention behind them that makes the difference.

What advice would you given someone wanting to get into the tech sector? Run! Only kidding. Be prepared to devote a good portion of your life to it. It’s consuming at times, but the rewards are awesome. Also IT people are generally highly-motivated and dedicated. We work hard, but also know how to play hard too. Be prepared to get wrapped up in a whirlwind!

What motivates you to get out of bed everyday? My absolutely awesome job and the great people I work with. I also enjoy meeting new people and luckily for me that’s what sales is all about!

Who do you want to be when you grow up? Huh? Who said anything about growing up? I am perfectly happy right where I am right now.

Find me on:
LinkedIn: Kathryn Blom
Twitter: @kathondemand
Blog: http://www.cloudondemand.co.za/blog/author/kathryn-blom/


Joan Joffe

July 3, 2014 in Founder

It seems fitting to launch this blog by profiling one of the legends of the local ICT sector. Joan has been involved in the sector for years, working for various companies in the US and South Africa, including IBM, Hewlett Packard, Wells Fargo Bank and Standard Oil of California.

In 1977 she launched her own company, Joffe Associates, which was the first organisation in South Africa to import, sell and service the IBM PC. She took the company national, and sold it 10 years later.

She then spent 10 years at Vodacom where she filled the roles of GM Marketing, and Group Executive Corporate Affairs and Communications, and Chairman of the Vodacom Foundation. She retired from Vodacom at the end of 2003.

She is a founding member of broad-based women’s empowerment group, Nozala Investments. She served on the board of IT company, Datacentrix Ltd and was a board member of several non-profit organisations including the Freeplay Foundation, Women and Men Against Child Abuse; and Readucate.

She is a former Businesswoman of the Year and a recipient of the Wits University Lifetime Award for Entrepreneurship. She is a Fellow of the Computer Society of South Africa and a winner of the organisation’s Fellowship Award for 2004.

She currently consults to companies in the ICT sector and represents several offshore technology companies.

Thank you, Joan, for being an inspiration and a role model, and for agreeing to be profiled here. 🙂


Joan Joffe, Joffe Associates

Joan Joffe, Joffe Associates

Name: Joan Joffe

Designation: Founder

Company: Joffe Associates

What do you do every day? Surf the web, evaluate tech opportunities that come my way, mentor others.

How did you get into the tech space? By chance – I met someone who invited me to interview for a position as a programmer at a computer company. I got the job and that set the direction for the rest of my life and I abandoned my plans to become a lawyer.

What was the best advice anyone ever gave you? There are no limits to anything except those that you set for yourself.

What advice would you given someone wanting to get into the tech sector? Go for it! Start at the bottom if necessary and don’t ever think you see a glass ceiling because there isn’t one.

What motivates you to get out of bed everyday? Life’s challenges and opportunities.

Who do you want to be when you grow up? Exactly what I am right now!

Find me on:
LinkedIn: www.linkedin.com/pub/joan-joffe/a/a9/4a8