Charlene Carroll

September 23, 2014 in Founder, Owner, Profiles
Charlene Carroll, Anti-Clockwise Consulting

Charlene Carroll, Anti-Clockwise Consulting

Name: Charlene Carroll

Designation: Owner

Company: Anti-Clockwise Consulting

What do you do every day? I manage and execute on the PR, communications and copywriting requirements of a handful of tech customers while trying to keep the team of Anti-Clockwise out of trouble. I also edit a custom lifestyle travel magazine, manage a few non-tech accounts, try and raise two children while reminding myself constantly why animals eat their young, and on occasion I ride my horse.

How did you get into the tech space? When I was fresh out of my studies I decided to break out of the mould of consumer PR and dove headlong into journalism. IT journalism, at that. My options were vast. The first was to edit a poultry magazine, the second a timber magazine and the third the old MNet magazine. The offer to be a junior news hack at the then Computing SA somehow just sounded more attractive. When I took the job I had no idea what an OS was and I had to have my boyfriend at the time painstakingly explain what a UPS was before my first interview. The rest is history.

What was the best advice anyone ever gave you? Write like you speak, respect that your audience doesn’t have the time to look up big words, and never wear high heels when interviewing short men. Other pearls of wisdom were to place your trust with your people first, if fact finding shows them to have been in the wrong you can discipline them later, but it’s hard to regain trust when you at first believed another so easily. A good journalist will find, uncover and write a story from anything – no matter how mundane the event.

What advice would you give someone wanting to get into the tech sector? You will need to be armed with a thick skin and a fantastic sense of humour. It is a demanding industry so you need to have your wits about you and you will be required to pull late nights. Don’t expect the people (read experts) around you to know what they are doing, a lot make it up as they go along. Learn to speak geek and stay abreast of what is happening in the industry – so read (all the time). Oh and please, open a Twitter account and research what a hashtag is. Be prepared that someone half your age will know more than you. More importantly have fun and try and not take people too seriously – there are a lot of opinionated people in this industry who will try and break your spirit – remember they are also probably making it up as they go along. So don’t give up it will be worth it in the end.

What motivates you to get out of bed everyday? Coffee from my Nespresso machine which the tech industry paid for (jokes). That and trying to ensure my children have a little more of an edge on life than I did as a kid. I would lie if I said it was a spirited Sound Of Music leap into the office to hammer away at the next advertorial or brochure – but I do love what I do.

Who do you want to be when you grow up? I always wanted to be the editor of Custos (the old SanParks mag). Now I think it is to own a small stable yard and to drink wine / whisky while trying to ensure children and friends don’t fall off their horses and working on getting rid of the nervous twitch from having been in the IT industry too long (that’s what the whisky is for).

Find me on:
Twitter: @Charlenecarroll
Blog: – (I seldom blog though,­ too busy writing other people¹s blogs for them)

Elizabeth Gould

September 4, 2014 in CEO, Digital, Profiles
Elizabeth Gould, Bloomberg TV Africa/codeX

Elizabeth Gould, Bloomberg TV Africa/codeX

Name: Elizabeth Gould

Designation: Presenter and Tech Correspondent / CEO

Company: Bloomberg TV Africa / codeX

What do you do every day? Tell stories about awesome innovators and entrepreneurs across the continent, and build a startup breeding many more.

How did you get into the tech space? I got the chance to produce a show called Innovators on Bloomberg TV in the US and I’ve been hooked on creating the future ever since.

What was the best advice anyone ever gave you? Ask forgiveness not permission.

What advice would you given someone wanting to get into the tech sector? As important as coding is, the business of technology is fundamentally about understanding the behavior of humans other than yourself. Cultivate empathy.

What motivates you to get out of bed everyday? Being around people who create.

Who do you want to be when you grow up? A novelist.

Find me on:
Twitter: @lsabeth3

Tiana Cline

August 13, 2014 in Content creator, Profiles
Tiana Cline, Hypertext Media

Tiana Cline, Hypertext Media

Name: Tiana Cline 

Designation: Editor of Tarsus Channel, Managing Editor of and Tech Made Easy, and tech consultant to Women & Home South Africa.

Company: Hypertext Media 

What do you do every day? I manage the overall production flow of all of our publications – both print and digital – to ensure that we meet our deadlines and produce top-notch content that people actually want to read on a daily basis. There’s also a lot of research, tweaking, brainstorming, editing, gadgets, gaming and digital stuff that happens along the way…

How did you get into the tech space? I’ve always been passionate about technology, but I actually started my publishing career in fashion at ELLE South Africa when it was still under the reins of Nadine Rubin. One of my (many) duties was to review books and movies for the magazine.

During a press screening I was chatting to a well-known entertainment journalist who asked me what I wanted to do for a living. My response? Play video games. At this point I was in the middle of my second honours thesis as well, and he would often give me research advice. He kindly introduced me to a writer at a student magazine who had a page on gaming and said I could take it over.

The very next day I was driving over to pick up the office PlayStation 2! When my time at ELLE came to an end, my next step was to write for a business-technology magazine – mainly interviewing CIOs and CTOs. I ended up taking over a monthly video game publication at the age of 21 when the editor left, something I did lovingly for four years, and everything just continued to flow from there.

What was the best advice anyone ever gave you? No one will remember you for being nice, but they will remember you for being good at your job.

What advice would you give someone wanting to get into the tech sector? Learn SEO, social bookmarking – everything and anything digital that you can, while you can. Coding? Try it. Find a mentor. Make connections and network extensively to get your face out there. You could also blog about something you’re passionate about. Most importantly, don’t take your studies for granted. Do I sound like a Hallmark card for ICT here? 😉

What motivates you to get out of bed everyday? My family… and the possibility that I might be travelling somewhere exciting at some point. 

Who do you want to be when you grow up? Iris Apfel… or a security analyst at Kaspersky Lab. I’m multi-faceted. 

Find me on:
Twitter: @tianatweets

Frew Murdoch

July 22, 2014 in Digital, Profiles
Frew Murdoch, HR Pulse

Frew Murdoch, HR Pulse

Name: Frew Murdoch

Designation: Assistant Editor: HR Pulse

Company: ITWeb

What do you do every day? I write, do the online publishing for HR Pulse, sub, edit and proof, publish press releases, meet clients and co-run the SEO and keyword strategy for our website. I set up the newsletter and love playing with HTML code. When I publish, I use a Joomla backend for events, modules, press offices etc.

How did you get into the tech space? With a lot of luck. I had a profile on Bizcommunity and no experience, but the previous editor of HR Pulse found me and ‘threw me in the deep end’. I was fortunate enough to be able to swim and went from intern to assistant editor in three months.

What was the best advice anyone ever gave you? Rise above!

What advice would you given someone wanting to get into the tech sector? Hit the ground running, so to speak. It takes hard work and great character to make it in this sector. Don’t give up – be determined to grow personally and professionally.

What motivates you to get out of bed everyday? Each day is a new chance to prove myself.

Who do you want to be when you grow up? An editor – a great one!

Find me on:
Twitter: @frew_murdoch

Tallulah Habib

July 17, 2014 in Blogger, Digital, Profiles
Tallulah Habib, ITWeb

Tallulah Habib, ITWeb

Name: Tallulah Habib

Designation: Social media strategist

Company: ITWeb

What do you do every day?

My role is very varied so there’s no such thing as the average day. My day can comprise of some or all
of the following:

  • Composing social media posts about IT topics
  • Writing articles/columns about developments in the tech space
  • Live reporting from IT events
  • Hosting interviews on social media (Twitter and Google+)
  • Training other staff to use social media
  • Advising on social media policy and strategy
  • Advising on social media marketing
  • Running social media around ITWeb’s own events
  • Compiling the agenda for ITWeb’s Social Media Summit
  • Sitting on ITWeb’s events advisory board

How did you get into the tech space? I studied Journalism at Rhodes (and minored in Computer Science). While there I started blogging for myDigitalLife (which used to be owned by ITWeb) and I assisted with educating local teachers in basic computer skills (through the eYethu Schools Project).

As a devout Star Trek fan I’d had a keen interest in technology for many years but these experiences at varsity really fueled that passion and so I ended up specialising in New Media and applying for a bursary for that final year through ITWeb. I was a co-recipient of that bursary and it included a year of work experience at ITWeb as an IT journalist. After that year I stayed on as manager of ITWeb’s social media and brand ambassador.

What was the best advice anyone ever gave you? “Do what you love and the rest will work itself out”. I can’t remember who first said it to me (I’ve heard it a few times) but the truth is we spend most of our lives at work and if you’re not doing something you enjoy that makes you happy then you’re wasting your life.

What advice would you given someone wanting to get into the tech sector? People will hire you based on your experience, but in tech that isn’t something someone else has to give you. You can gain experience yourself – build your own website, fiddle around with apps. You might hit on a great idea and end up building the next WhatsApp but even if you don’t, you’ll gain valuable experience and learn to know what you most enjoy doing.

What motivates you to get out of bed everyday? Everything I can think to put here sounds super cheesy! I like the idea of making a difference, even if it’s a small difference. I think anything tech-related is a chance to build something. For me it’s a minor something (a brand presence, an article, someone’s understanding) as opposed to say someone coding a program.

Still, my key motivation lies in that building. We’re living in such an age of opportunity where each of us can use technology to change the world in some small way. Even in a way that’s as tiny as teaching a journalist how to use technology to spread her stories to a wider audience.

Who do you want to be when you grow up? I’d like to eventually be a social media consultant that helps organisations get real value out of their digital platforms, whatever those may be at the time. This would give me the chance to work closely with people to help them build tailored strategies that can give them value without breaking the bank.

The real value of social is that it’s available to everyone, but this is also a challenge because it creates a lot of noise and there are lots of “gurus” who want to take advantage and make a quick buck. SMEs and NGOs in particular need someone to guide them regarding how to avoid those pitfalls, and how to implement cost-effective and labour-efficient strategies. (Yes, I have been giving this a lot of thought recently :))

Find me on:

Twitter: @tallulahlucy