Sugeshni Subroyen

March 31, 2017 in Marketing, Profiles
Sugeshni Subroyen

Name: Sugeshni Subroyen

Designation: Marketing Manager

Company: Mint Management Technologies (Group)

What do you do every day? I am responsible for running the marketing discipline within the Mint Group of Companies. Mint is a global Microsoft business provider who provides technology solutions to companies in the financial services industry. No two days are the same, our team of four (strategist, content marketer, events producer and social media marketer) crafts exciting messaging and campaigns to promote our brand globally.

We are a one-stop marketing shop that focuses on the full spectrum of marketing services and with our recent expansion to USA and Africa, we now have exposure to marketing to different cultures and expectations.

How did you get into the tech space? I was always in the financial services sector and when the opportunity came about to join one of the largest technology giants in the country, I grabbed the opportunity to be part of the EOH Group. I worked at the Head Office in Bedfordview as part of the Corporate Marketing team. With an inspiring and revolutionary leader like Asher Bohbot, who could not be passionate about technology?

What was the best advice anyone ever gave you? Always give your “all” in everything you do!

What advice would you given someone wanting to get into the tech sector? Tech is the way to go! According to Satya Nadella, we are in the 4th industrial revolution, Digital Transformation. If you are not part of this revolution, I am afraid you will be left behind!

What motivates you to get out of bed every day? I am passionate about marketing and the impact it has on the success of business. Everyone is a marketer in some shape or form and we are marketing ourselves daily without even noticing. Personal brands extend to professional brands. I love what I do and the motivation comes when people recognise the worth of marketing in the grand scheme of things!

Who do you want to be when you grow up? I want to be someone that can leave a legacy and make a difference so that my girls are proud of their mom and her accomplishments. I want to give back to my community and inspire young girls to be a success in everything they set their hearts on. Success is not determined by the position you hold or the car you drive but is rather the determination and eagerness you put in to any goal you set yourself, whether it is the best cake baker you can be or teacher or developer or UX designer!

Twitter: @ssubroyen
Google+: Sugeshni Subroyen

Candice Goodman

November 3, 2014 in Entrepreneur, Profiles
Candice Goodman, Mobitainment

Candice Goodman, Mobitainment

Name: Candice Goodman

Designation: MD of Mobitainment ; Chair Emeritus and head of Education & Training at Mobile Marketing Association of South Africa

Company: Mobitainment

What do you do every day? I see myself as a translator: I translate technology into marketing results. Which usually means 3 – 4 meetings a day, 300 emails, and a long ‘to do list’ usually taking me into the next day…

How did you get into the tech space? I have always been a techie from when I saved up for my first 1MB hard drive at the age of 15!

What was the best advice anyone ever gave you? To listen! Listen to your customers, colleagues, mentors and the solution will come…

What advice would you given someone wanting to get into the tech sector? Be prepared to evolve just like technology does.

What motivates you to get out of bed everyday? A desire to help others and bring happiness into their lives.

Who do you want to be when you grow up? Young at heart!

Find me on:
Twitter: @candicegoodman

Allison Ross

October 17, 2014 in Marketing, Profiles
Allison Ross, Allison Ross Consulting

Allison Ross, Allison Ross Consulting

Name: Allison Ross

Designation: Owner/Marketer

Company: Allison Ross Consulting

What do you do every day? I’m learning that the first hour of the day is the most important as it determines the tone of the entire day, so I’ve been dedicating my first hour to reflection, gratitude and calm. Not always possible but I try! Then I tackle my to-do list.

As a marketer, my to-do list consists of strategy development, blogging, web design, graphic design, and social media management for myself and my clients.

How did you get into the tech space? Quite by chance. I started my working career as an assistant to the stock planner of a large retail corporation. Years later, the company I was employed at needed a Systems Analyst but they couldn’t afford one, so they decided to take someone from the business who understood retail processes and have them learn everything about IT. I was the privileged one! This training provided me with a holistic view of what the IT industry was and the role I wanted to play in it going forward.

What was the best advice anyone ever gave you? That everything happens exactly as it should, even when it doesn’t seem that way at the time. When I look back on my life from this perspective, even the situations that seemed like disasters at the time provided insights that changed my life for the positive. Knowing this, I’m able to take life less seriously and look for blessings in every situation.

What advice would you given someone wanting to get into the tech sector? Technology is everywhere so when you choose a career in the tech sector, you can combine your passions in unlimited ways. If you’re passionate about technology and you’re as passionate about, for example, Arts & Culture, you can choose a career that uses technology within Arts & Culture. No matter what your passions, hobbies or causes, as a woman in technology there’s absolutely nothing stopping you from creating your dream job and your dream life. You can choose to change the world from the comfort of your home or you can choose to travel the world as you change it.

What motivates you to get out of bed everyday? Knowing that each day is a fresh opportunity to create the life I want.

Who do you want to be when you grow up? Wiser. So that I’m always able to share with others what I wish I knew when I was a young woman in business.

Find me on:
Twitter: @colossally
LinkedIn profile:
Facebook business:
Facebook personal:

Ulrike Weitz

October 16, 2014 in Marketing, Profiles
Ulrike Weitz, Microsoft SA

Ulrike Weitz, Microsoft SA

Name: Ulrike Weitz

Designation: Enterprise Marketing Lead

Company: Microsoft South Africa

What do you do every day? My job is about creating brand awareness for our enterprise-oriented solutions. I engage with suppliers, vendors and partners to ensure that marketing collateral is aligned and that global campaigns are easily transitioned to impact the local South African enterprise market.

How did you get into the tech space? I was offered this opportunity at Microsoft 12 years ago and never looked back. Prior to joining Microsoft I worked at the Post Office HQ in Pretoria and was very fortunate that after the split of the Department of Telecommunications into the Post Office and Telkom, I was able to join the Post Office team to develop a corporate identity for the Post Office that covered a completely new brand – new look and feel for the post offices, a vibrant logo, uniforms, stationary, signage and many more to ensure the transition was well noted.

What was the best advice anyone ever gave you? The more your practice the luckier you get!

What advice would you given someone wanting to get into the tech sector? It is the sector to be in, if you look at the top brands today they are mostly technology companies as they are innovating faster than light and this offers customers a means to create new streams of business, ensure staff are much more productive and deliver on business requirements much quicker than before.

What motivates you to get out of bed every day? The team of smart people at Microsoft. Every day we have the opportunity to sit around a table, apply our minds and come up with exciting and new ways of showing real business value to customers in a creative and fun way.

Who do you want to be when you grow up? A conservationist- I want to save the rhino or any other animal that is in danger of not seeing the next generation.

Find me on:

Suhaifa Naidoo

July 16, 2014 in Digital, Marketing, Profiles
Suhaifa Naidoo, Realmdigital

Suhaifa Naidoo, Realmdigital

Name: Suhaifa Naidoo

Designation: Digital Marketing Manager; Chairperson of Girl Geek Dinner CT

Company: Realmdigital

What do you do every day? I am responsible for developing, implementing and monitoring the marketing strategies for Realmdigital as well as managing our clients’ brands. There is no typical day for me as I am never working on the same thing for long periods of time. Being flexible and dynamic is one of my key requirements. Daily activities range from producing marketing reports to managing social media to developing strategy.

How did you get into the tech space? I have an academic background in the Social Sciences. I graduated with an undergraduate degree from UCT majoring in Politics and Religion and a post-graduate degree in Religion. I initially did not have any interest in the tech or marketing industries and believed I would end up working for the government.

I started off as a PA at Realmdigital and instantly fell in love with the online industry. Technology is constantly evolving and every day comes with different challenges and things to learn. I loved being challenged, it has forced me to learn new stuff each and every day, and this is one of my biggest sources of inspiration at work which led me to my current position as Digital Marketing Manager for two successful tech companies.

What was the best advice anyone ever gave you? You’ve got to work extra hard if you want to be noticed; do not be lazy! Far too often I see many people who are in similar positions not aspiring to do more than they are told. If you are given a task to do, own that task and make it yours. Complete it with the best of your ability and then try to perfect it even more.

Laziness can be the death of your passion and sadly your career. We all fall into phases where we “come to work to get our job done” but the quicker we get out of that, the better for us. Go beyond what is expected of you and work hard. Hard work does not go by unnoticed.

What advice would you given someone wanting to get into the tech sector? I stumbled across this industry by absolute chance and I fell in love with it. I have no relevant marketing qualifications, but believe that regardless of the qualifications you have or do not have; passion for something is one of the greatest things any individual can possess. If you are passionate about technology and marketing then you can turn that passion into a career.

Women should not think that the tech industry is a ‘boys only club’, there are passionate and innovative women revolutionising the way we perceive technology in Africa. Women are crucial to the development of the science, technology, engineering and mathematics fields. We need more women in tech!

What motivates you to get out of bed everyday? The uncertainty of not knowing what the day is going to bring. I am excited by creating new memories and simply living a meaningful and positive life.

Who do you want to be when you grow up? An older, wiser and richer version of myself 🙂

Find me on:

Twitter –
LinkedIn –
Blog –

Heidi Custers

July 7, 2014 in Digital, Profiles
Heidi Custers, 42Engines

Heidi Custers, 42Engines

Name: Heidi Custers (a.k.a Snowgoose)

Designation: Agency Management Consultant

Company: 42Engines

What do you do every day? 

I manage a tech start-up (currently in incubation) that is designed to improve efficiency and profitability of marketing agencies. I also consult to an agency group on their efficiency.

How did you get into the tech space? I started as a web designer and front-end developer at a large bank, then migrated into digital marketing, and then to a tech start-up accelerator.

What was the best advice anyone ever gave you? “In times of rapid change, experience could be your worst enemy”. And; “If there are 2 people in a discussion, and both share the same opinion, one of them is redundant”.

What advice would you given someone wanting to get into the tech sector? Just do it. Don’t fret about your background, your level of ‘tech savvy’ or your experience. All you need is a passion for learning, a good mentor or business partner, and a deep love for the ICT sector.

What motivates you to get out of bed everyday? Knowing that we are breaking new ground, and making a tangible difference to the businesses we work with.

Who do you want to be when you grow up? Sheryl Sandberg

Find me on:
Twitter: @SnowgooseSA