Candice Goodman

November 3, 2014 in Entrepreneur, Profiles
Candice Goodman, Mobitainment

Candice Goodman, Mobitainment

Name: Candice Goodman

Designation: MD of Mobitainment ; Chair Emeritus and head of Education & Training at Mobile Marketing Association of South Africa

Company: Mobitainment

What do you do every day? I see myself as a translator: I translate technology into marketing results. Which usually means 3 – 4 meetings a day, 300 emails, and a long ‘to do list’ usually taking me into the next day…

How did you get into the tech space? I have always been a techie from when I saved up for my first 1MB hard drive at the age of 15!

What was the best advice anyone ever gave you? To listen! Listen to your customers, colleagues, mentors and the solution will come…

What advice would you given someone wanting to get into the tech sector? Be prepared to evolve just like technology does.

What motivates you to get out of bed everyday? A desire to help others and bring happiness into their lives.

Who do you want to be when you grow up? Young at heart!

Find me on:
Twitter: @candicegoodman

Marthélize Tredoux

September 30, 2014 in Operations, Profiles
Marthelize Tredoux, SnapScan

Marthelize Tredoux, SnapScan

Name: Marthélize Tredoux

Designation: We don’t really adhere to strict designations, but I suppose mine would be ‘Support & Operations Manager’. On my LinkedIn profile it says ‘Gremlin-wrangler’: wrangling gremlins as they appear.

Company: SnapScan

What do you do every day? A little bit of everything. The day to day includes a lot of CRM work and interaction with both SnapScan users and merchants, including managing the SnapScan helpdesk. I also do back office admin, liaising with certain divisions at Standard Bank to make sure our merchants keep happily transacting without any hiccups. Then there’s more general, varying and exciting things, including thinking about brand building within SnapScan, developing and improving our product and the user experience that goes with it. And troubleshooting. Lots of troubleshooting.

How did you get into the tech space? I’ve bounced around a lot since I finished a long stint at varsity. I went from molecular research to educational publishing while doing a law degree part-time. I came to SnapScan by serendipitous timing; they needed an extra pair of hands and some expertise I could offer at the same time I was looking for a new challenge. I’ve always loved tech – being an unashamed nerd/geek/whatever the latest affectionate techie term is – so I was ecstatic to get involved in something on the forefront of what’s new and exciting in the SA tech space, especially on the mobile front.

What was the best advice anyone ever gave you? Barring inspirational quotes I’ve had scribbled in books gifted to me, the best advice I’ve ever received was more a comment on my personality that I’ve clung to in tough times: a teacher and mentor once told me I had BMT. Big Match Temperament – that when it counts, when the stakes are high, I make the right calls and execute the winning play. Whenever I feel like I’m about to falter or hesitate, I grab onto my BMT and power through.

What advice would you given someone wanting to get into the tech sector? Do. It. Just, do it. All you need is a love for tech, a real interest in the space and nearly any set of skills that can be used and applied creatively and in an innovative way. You don’t need to be a programmer or developer, or supremely business-minded even (though those are obviously fantastic skills to have). Care about what you work on, put in the effort to learn as much as you can about it and have fun, it’s a super exciting place to be and the possibilities are legion

What motivates you to get out of bed everyday? I’m a night owl by nature, so getting me out of bed takes some doing most days (shhhh! Don’t tell…) but, as clichéd as it may sound, having a challenging and exciting job in the tech sector that is never the same from one day to the next manages to get even me up and at ’em in the AM.

Who do you want to be when you grow up? Considering my colourful and varied education and work experience so far, I honestly think I’m still figuring that part out. But maybe “scientifically-minded-patent-lawyer-philanthropist-tech-mogul-animal-welfare-champion-wine-writer and part time lady of leisure”? Not very catchy, is it? Yeah, I’ll work on that..

Find me on:
Twitter: @Konfytbekkie / @WeAreIncogvino (wine blog) / @SnapScanApp
Website: and

Joana Picq

August 22, 2014 in Digital, Entrepreneur, Profiles
Joana Picq, Jampp

Joana Picq, Jampp

Name: Joana Picq

Designation: Head of International and Biz Dev, entrepreneur

Company: Jampp

What do you do every day? I try and keep my mornings free to catch up on email and exercise, then have all my calls and meetings in the afternoon. In the best of times, when there are no fires to put out or flights to catch, I’ll have to fit quit a bit in a day: 5 to 8 calls or meetings, email and follow-up with over 40 clients, and synch with our internal virtual teams in LATAM, US and Europe, so I really need high levels of energy. Exercise is a religion to me, and an absolute priority: I take 5 minute for deep breaths (breathing in my tummy) and 45min to an hour for exercise 6 times a week. My travel schedule tends to be a bit manic – I’m only home 3 weeks every 2 months, so I end up running and doing push-ups/squats while I’m on the go, and make sure I find time for surfing, kiting, and mountain biking when I’m back home in Cape Town.

How did you get into the tech space? I was always a maths lover, and ended up studying civil engineering. I always dreamt of an international career so I joined IBM for as an intern at age 22. I gave L’Oréal a quick try in 2004, which made me realise I had no passion for shampoo and should be in tech.

What was the best advice anyone ever gave you? Pick your battles.

What advice would you given someone wanting to get into the tech sector?
I’d give them 2 pieces of advice:
1 – Be flexible – technology is the fastest growing and fastest and most ever changing space to be in. Be ready to pivot, change your mind and be adaptable to the change that will constantly be going on around you.
2 – Learn the basics of coding, even if you want to be in sales or marketing. There are various online platforms you can try for free – get your hands dirty and make sure you understand how technology gets built.

What motivates you to get out of bed everyday? My appetite – I wake up craving berries and yoghurt…

Who do you want to be when you grow up? My true self, not trying in any way to be someone I am not.

Find me on:
Twitter: @jopicq

Lynette Hundermark

August 5, 2014 in CEO, Founder, Profiles
Lynette Hundermark, Useful and Beautiful

Lynette Hundermark, Useful and Beautiful

Name: Lynette Hundermark

Designation: Co-founder, MD and Chief Product Officer

Company: Useful and Beautiful

What do you do every day? I am currently building up my start-up business. My daily activities include:

Business development (ensuring I move from startup to the growth phase within the next three months) – I am working toward this by meeting with existing and potential clients to make sure I understand their short-term and long-term business goals in order to identify the best way a mobile solution (be it apps or mobi) can help them meet those needs.

I also monitor the mobile consumer landscape so that I can advise potential clients on the best and most relevant solutions for their business at a strategic level. I work with designers and developers on existing projects so that the project execution is in line with the vision expected by clients. I also manage client expectations as the project unfolds.

As a veteran in the mobile space my job is also to educate my clients about the industry, so I proactively look for ways to improve their business using current technology trends.

How did you get into the tech space? I graduated with a BSc(hons) degree at university majoring in Computer Science. I was offered a bursary by Standard Bank during my third year of studies. On completion of my degree, Standard Bank placed me in their head office as an analyst programmer.

I continued working an as analyst programmer for several years thereafter, both locally and internationally (eight years in the UK) with clients including Citibank, Deutsche Bank and HSBC. I progressed to the level of senior enterprise analyst/developer and on my return to SA in 2010; I was approached by the MIH group to fulfill a new role as mobile product manager which requires a combination of technical, analyst and user experience skills.

My passion for the mobile space ignited during this time and I realised I wanted to focus in this ever-changing space. I have always been a gadget girl and it was a fantastic opportunity to combine both of my passions. Wanting to pursue a strong career in mobile by gaining as much practical experience as possible across a variety of industry sectors, I joined Prezence Digital (at the time, it was the best mobile solutions house in the country), to build and grow their mobile apps division. Earlier this year the holding company of Prezence (Primedia) decided to exclude mobile from their core offerings and shut Prezence down. That was a huge catalyst towards me making the big bold move to start up my own company and continue working in a space that I love.

What was the best advice anyone ever gave you? My good friend and mentor reminded me of a phrase by the great Mandela when I was torn with the decision of starting my own company or looking for a new job at a corporate: “It always seems impossible until it is done.”

What advice would you given someone wanting to get into the tech sector? Don’t look at it as a black and white career. Although IT can be seen to have an “old-fashioned” connotation, new channels such as apps belong in this realm. There are many paths and opportunities so you have to explore and cultivate your career to what you want it to be.

Females in particular seem to think that working in tech means you have to be a geek in the corner coding. While sometimes it may start out that way (I was one of those geeks in the corner for almost eight years), it certainly does not have to stay that way. Tech is wonderful, dynamic and so full of progress. If you are willing to embrace it, there are no limits to what you can achieve.

Find a tech space that inspires you and do the best you can. I strongly believe that women can have a career and a family as long as it is a career that inspires them. It’s really about loving what you do and working hard at it that will always yield results.

What motivates you to get out of bed everyday?

Nothing beats waking up every morning to do something I really enjoy and getting paid for it. Seeing a product evolve from just a concept on a napkin or a whiteboard to something tangible is the best feeling ever.

I love that tech is so dynamic; it excites me that a new gadget or operating system may be released at any time and I look forward to investigating what cool stuff can be built on it. Also as a gadget girl at heart and working in the tech space, it’s the best of both worlds for me as there is no real division between my personal and professional life. Life does not get any better.

Who do you want to be when you grow up? I am growing up really fast in my new role as a business owner using my own money to pay for things along the way. I suppose I would like to be regarded as a successful, well-established business owner, who is able to lead by example to help inspire and motivate people to realise that all it takes is hard-work, determination and a passion to succeed in life.

Find me here:
Twitter: @lynetteanthony @UandBMobile

Nicole Klassen

July 15, 2014 in Digital, Profiles
Nicole Klassen

Nicole Klassen

Name: Nicole Klassen

Designation: Director – Head of Content

Company: Bozza

What do you do every day? I am accountable for the artists and content on Bozza. I oversee recruitment, artist development and content distribution. I look for common behaviours and needs and work with closely with the creatives and our tech team to develop tools that are useful to content creators.

How did you get into the tech space? I had some experience with social media and online marketing, but everything I’ve learned about platform development and mobile has been at Bozza.

What was the best advice anyone ever gave you? I don’t think I’ve had this moment yet. I get a lot of advice all the time but I can’t say I’ve had the best yet. There is so much good advice that I take in on a regular basis.

What advice would you given someone wanting to get into the tech sector? You have everything you need to know. Remember that it is people who use technology. Build for people.

What motivates you to get out of bed everyday? My work is not about me; it has an impact on many creative people, their families and their communities on the African continent. Knowing that we’re contributing to the growth of the creative economy and generating jobs for talented creatives gets me out of bed.

Who do you want to be when you grow up? Who? I’m quite happy with being me. What I would like to do when I grow up is make a vast difference to the creative economies through the use of appropriate technology.

Find me on:
Twitter: @klassennicole