Woman in Tech of the Week: Emma Donovan
Name: Emma Donovan
Designation: Co-founder and new business director
Company: Yellow Door Collective – www.yellowdoorcollective.com
What do you do every day? I develop new products for Yellow Door, meet with potential clients and give strategic input on all our current projects and retainers. Every day brings a new set of challenges and I love that no two days are the same. We have a diverse range of clients that keep us on our toes and give us the opportunity to expand our knowledge, try out new marketing ideas and delve a little deeper into the tech space.
How did you get into the tech space? My Media & Writing degree at UCT only just scratched the surface when it came to exploring the tech space – but it whet my appetite and left me hungry to learn more.
My first job gave me the opportunity to write about a broad range of topics and really delve in to the fast paced and ever-changing online world; however it was the guidance of a few great mentors and partnering with Dominique Sandwith to launch Yellow Door Collective in 2014 that really enabled me to effectively adapt and use my skills in the tech space.
What was the best advice anyone ever gave you? Speak with honesty. Think with sincerity. Act with integrity.
What advice would you give someone wanting to get into the tech sector? Before you dive in to the tech sector (or any industry for that matter) my advice is to network, research and get as much work experience as possible. Job shadowing and short internships will give you a good sense of what you’re in for – and will help you make an informed career choice. Work experience is also great on your CV and is likely to help you get a foot in the door once you’ve hand picked the companies you’d really like to work for.
Find out what you’re really passionate about, and then do that.
What motivates you to get out of bed everyday? Having the opportunity to lead a balanced life and add value in different ways – mentoring our team, creating strategies for clients, and enjoying time with the people that matter most.
Who do you want to be when you grow up? A successful entrepreneur that still appreciates the small things in life.