Name: Gabi Immelman
Designation: Founder and CEO
Company: Mindjoy
What do you do every day?
I try play in expert mode at Mindjoy.
We are working to keep growing our inbound leads so that we can unlock the potential of children, ages 8-14 by connecting them to peers and projects that they love learning to code with. Our goal is to prepare youngsters with the critical digital and collaborative skills required for the future of work. We also aim to build children’s confidence in expressing themselves through technology.
How did you get into the tech space?
My desire is to have an impact beyond serving a small group of children at a micro-school I ran and leverage that technology in to larger communities.
What was the best advice anyone ever gave you?
Discipline = Freedom
What advice would you give to someone wanting to get into tech?
Focus is underrated. Start super small and and experiment weekly. The faster you can figure out how to get things done and develop a weekly executional cadence the more likely you are to make progress.
What motivates you to get out of bed every day?
Forget about getting out of bed, trying to create experiences where kids can find self-expression through building with technology keeps me in the fight. It is all for the moments where a child realises that they now have a superpower allowing them to make many valuable insights.
Who do you want to be when you grow up?
An astronaut
But I’ll settle for a pirate
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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