Name: Kelly Hoffman
Designation: CEO and Digital Navigator
Company: Vocalysd.ai

What do you do every day?
I spend countless hours understating with a hands-on approach of every aspect of my new start-up and taking strategic steps to build something great. Something that genuinely makes a difference and aligns AI with human performance – I am not here to replace the people element, I am here to enhance it. I get my hands dirty, I intrench myself in all aspects and (at times to my own detriment) go at full speed to achieve results. So, in short: I never sit still. I also drink a lot of tea πŸ™‚

How did you get into theΒ techΒ space?
By accident, out of necessity to be frank. Yes, I feared this monstrous word “tech” (due to zero experience) BUT with a genuine and passionate love for business development – I took on a role to open the African leg of an established global software player – Initially focused (and still do) on the growth factor, but one has to know what they are selling and believe in the product. My love affair began – I am resourceful, and okay with asking for help. I don’t have to be the “know-it-all” in the room. I have learnt from my peers and continue to do so. This very experience led me to build my own baby. A work in progress (soon to be launched) – “Designed and developed by South Africans, for South Africans” FYI – not a competitor product to what I do now, I have integrity and loyalty πŸ™‚

What was the best advice anyone ever gave you?
Mandela (true story – he keeps me going) ” Nothing is impossible until it is done” – every week I learn more, accomplish more and love what I do. I feel less “stupid” than the week before, and proud of the little steps I take. I am empowered by the knowledge and industry I envelope myself in. Yes, tech is exciting, and I am obsessed BUT my greatest teachers are the people I engage with daily!

I literally take baby steps (realistic to me and my understanding), and his words and example remind me to keep pushing and to never give up!

What advice would you give to someone wanting to get intoΒ tech?
Remain human. Be authentic. Tech is fun and share that passion with others. Allow your mind to be stretched and listen to your audience. Technology is constantly evolving, enjoy the ride but above all, always be ethical and stand by good practice. lastly, it is okay to be the student, in fact that’s the best position to hold. Have fun and be kind to yourself.

What motivates you to get out of bed every day?
Mmmm… interesting as this involves multiple factors that may not be tech related (directly that is), however – family! Building a legacy, I am proud of and my children will benefit from gets me excited every day! I also am completely addicted to innovation, data and all kinds of self-growth.

Vocalysd, a start-up is my own version of “Kelly’s MBA” – I want to envelop myself in every aspect, understand from the bottom up. So, when I stand before others, and the head of a boardroom table of a global monster – I earned that seat, I deserved it and I have the knowledge and experience to back it up.

My true aspirations are more around business growth and becoming a CEO of a power-house tech company, that absolutely drove innovation and changed lives. Its way more than just a title.