Yesterday, Women in Tech South Africa, received wonderful news that Lynette Hundermark of Useful and Beautiful decided to gift us web services to the value of R150 000 from Kaskade.Cloud, as well as adding an additional R50K of UX from her own company.
Hundermark recently won the Southern Africa Startup Awards‘ South African Female Role Model of the Year as well as the South Africa People’s Choice Award. Her prize was website design, hosting and managed services for 12 months to the value of R150 000 by Kaskade.Cloud, which Hundermark decided to donate to Women in Tech South Africa.
We want to thank you personally Lynette, as not only will this make a huge difference to our online presence, but it will have a HUGE impact on creating exposure for females in STEM across our country including our current community, future members and future partners/sponsors.
We have big plans for the website, but if you have any suggests please do contact us here.
About Lynette Hundermark
An established industry expert in the digital and mobile space in Africa, Lynette is recognised as one of the top 30 most influential women in SA digital marketing, a Regional Business Woman of the Year 2018 Finalist (run by the Business Women’s Association of SA) , 2018 Female Role Model in Tech National Winner (SA) and 2018 People’s Choice Winner Regional Winner in Southern Africa (Southern African Startup Awards). She has also been recognised by Fast Company in 2018 as one of the most creative people in business. In previous years she has also been a winner of numerous app development awards both locally and internationally.
With over 20 years of experience in the tech, digital marketing and mobile solutions space, Lynette co-founded specialist mobile solutions consultancy Useful & Beautiful and has a passion for creating great customer experience that harness the power of mobile and digital to help businesses achieve their omnichannel goals.
Previous experiences include launching innovative & award-winning solutions for the initial versions of Ster-Kinekor, Bidorbuy, Old-Mutual, Sanlam, Hollard, News24, and General Electric apps. She also led mobile innovation units at Naspers for their eCommerce businesses which included Kalahari.com, 36Style and Media24 while starting off her career as an enterprise developer analyst in the UK with clients that included HSBC, Citibank, Deutsche Bank, G4s and Tesco.
Lynette is a sought-after tech speaker, and has spoken regularly at a variety of local and international tech conferences and is frequently quoted in publications throughout Africa. She also served on the judging panel for the EduTech Africa, AfricaCom and World Retail awards, West Africa Mobile Awards and Mobile Marketing Association. She also serves on various advisory boards globally.
About Useful and Beautiful
Useful & Beautiful is a fast-growing mobile solutions consultancy, with a specialist focus on user experience and design, mobile technology and product development. Service offerings encompass mobile strategy, design and development with the aim of supporting business goals with the unique qualities that mobile has to offer. Built on 20 years of experience in the mobile and digital space, Useful & Beautiful is passionate about leveraging the latest mobile technology solutions to map out intuitive and seamless user experiences that drive sustainable business value and results. For more info, visit www.usefulandbeautiful.co.za
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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