Robyn Farah – KAT-O
Name: Robyn Farah
Designation: Owner & Project Manager
Company: KAT-O (Kick Ass Technology – Obviously)
What do you do every day? I come up with awesome ways to integrate and improve tech in people’s companies/lives – from designing interactive marketing campaigns to improving/modifying client products. I organise tech talks and courses in Arduino, Raspberry Pi, electronics and code for people of all ages and backgrounds.
How did you get into the tech space? I studied composition and wanted to make the world a fun interactive audio space, so I started delving into different ways I could do this. I found my answer in electronics and programming combined with audio. 😀
What was the best advice anyone ever gave you? This applies to life and work – practice delayed judgement and surround yourself with people that improve who you are.
What advice would you give someone wanting to get into the tech sector? Collaborate, share and go for it! The KAT-O motto – “embrace technology, it allows us to see that our only limitation is our imagination”.
What motivates you to get out of bed everyday? Wow, loads of things! I am lucky to be in a field that is developing and changing so rapidly – so waking up to discover what new discoveries/gadgets have been happening overnight in the tech world while I was asleep – that’s enough to get me to up.
Who do you want to be when you grow up? Easy – the Michel Gondry of the tech world!
Find me here:
Twitter: @RobynFarah
LinkedIn: http://za.linkedin.com/pub/robyn-farah/33/608/200
Google+:Â https://plus.google.com/u/1/+RobynFarah/posts
FB:Â https://www.facebook.com/KickAssTechObv?fref=ts
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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