Name: Michaela de Bruyn
Designation: BI Analyst
Company: Pep
What do you do every day?
As a BI Analyst, I analyse and compile data needed to identify trends and patterns in order to assist the business with making informative decisions. I am currently freelancing as a web developer and also studying my Bachelor of Science in IT.
How did you get into the tech space?
As a child I had always wanted to be in the tech industry but had little to no knowledge about it. I have always had a passion for problem solving and finding new ways of doing things.
What was the best advice anyone ever gave you?
Every obstacle is an opportunity for growth and improvement.
Never stop learning.
Never allow anything to shift your focus from your goals.
Small steps in the right direction are better than big steps in the wrong direction.
What advice would you give to someone wanting to get into tech?
Be consistent.
Be teachable and willing to learn.
Grab opportunities with both hands.
Little progress is better than no progress.
What motivates you to get out of bed every day?
My daughter and family.
My personal goals.
Who do you want to be when you grow up?
After obtaining my Phd in Computer Science, I definitely want to mentor young women wanting to be in the tech field.
About The Author: Samantha
Samantha Perry is the owner and founder of SJ Perry PR, a small, independent agency that specialises in providing public relations and media relations services to small to medium-sized businesses. She recently served as the JHB Agency Lead for Irvine Partners, an integrated public relations and marketing agency. She has over 20 years' of experience writing for a range of media - print and online - mainly in the ICT sector including Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant, she has and does work with a variety of companies including Google (South Africa & Nigeria), Salesforce, CLEVVA, Euphoria Telecom, Paymenow and Tiger Content (UK). She also has a Masters degree in ICT Policy & Regulation. She served on the IAB SA Marketing Council as the PR rep, has worked as an independent telecoms researcher for some of the analyst houses in that field and was regularly called upon to comment on telecoms issues in the press. Nowadays she can be found commenting on women in tech issues in the press and speaking at conferences on the subject and the issues women in the sector face.
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