Name: Ulrike Weitz
Designation: Enterprise Marketing Lead
Company: Microsoft South Africa
What do you do every day? My job is about creating brand awareness for our enterprise-oriented solutions. I engage with suppliers, vendors and partners to ensure that marketing collateral is aligned and that global campaigns are easily transitioned to impact the local South African enterprise market.
How did you get into the tech space? I was offered this opportunity at Microsoft 12 years ago and never looked back. Prior to joining Microsoft I worked at the Post Office HQ in Pretoria and was very fortunate that after the split of the Department of Telecommunications into the Post Office and Telkom, I was able to join the Post Office team to develop a corporate identity for the Post Office that covered a completely new brand – new look and feel for the post offices, a vibrant logo, uniforms, stationary, signage and many more to ensure the transition was well noted.
What was the best advice anyone ever gave you? The more your practice the luckier you get!
What advice would you given someone wanting to get into the tech sector? It is the sector to be in, if you look at the top brands today they are mostly technology companies as they are innovating faster than light and this offers customers a means to create new streams of business, ensure staff are much more productive and deliver on business requirements much quicker than before.
What motivates you to get out of bed every day? The team of smart people at Microsoft. Every day we have the opportunity to sit around a table, apply our minds and come up with exciting and new ways of showing real business value to customers in a creative and fun way.
Who do you want to be when you grow up? A conservationist- I want to save the rhino or any other animal that is in danger of not seeing the next generation.
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